Table top exhibits do not usually have all the pizazz of a larger full-scale exhibit, but that doesn’t mean that you cannot still make a lasting impression at the trade show. These versatile exhibits offer affordability and portability and are often perceived as being less intimidating, more accessible, and more inviting to attendees. There are many ways that you can get the most out of your small exhibit by optimizing the experience. Here are a few options for you to consider: // read more
Tip-Top Table Tops
One of the best ways to increase the number of leads coming into your business is to go to more trade shows. If your boss has asked you to exhibit at more shows, two challenges are likely to pop up. How can we be at two – or more – places at the same time, AND how can I accomplish this goal without going over my trade show budget?
Like most marketers, trade show managers often find themselves being asked to do more, with little to no increase in budget. The good news is we have three great options to help you effectively exhibit at more trade shows this year.
This year more than 1,400 people from around the world gathered in Vancouver in February for the Technology, Education, Design (TED) Conference. This five-day event is filled with 70+ speakers and performers presenting big ideas in 18-minute talks on topics designed to center around this year’s theme of “Dream”.
In addition to the normal main stage presentations, the conference included dozens of immersive experiences and sponsored activations to engage attendees. BizBash columnist, Mitra Sorrells, gathered a list and slideshow of 11 Engaging Activations from the TED Conference.
If you haven’t checked out the Centers for Exhibition Industry Research (CEIR) website recently, you should. The site was recently redesigned, and along with some of the best industry research around, CEIR offers plenty of free tools and other handy resources for exhibition managers and event marketers alike.
Whether you’re busting out a brand new trade show exhibit, sending a few sales reps to an industry trade show or planning a corporate event, a networking strategy should be part of the mix. Unfortunately, too many trade show and event marketers don’t factor networking into their grand plans.
Face-to-face events provide an ideal environment for company reps to deepen past relationships and grow new ones. All YOU need is a strategy, but just showing up doesn’t qualify as a strategy, under any circumstances.
We sat down with Ruth Harrington, Videographer & Motion Graphic Specialist here at The Trade Group, to discuss her impressions of the Twitch booth at Pax South. Ruth frequently attends to document the PAX expos and has a good perspective on the response attendees give to our clients. // read more
The trade show floor is often times a sensory carnival. The exhibit hall is packed with hundreds of different exhibitors, all of whom are trying to interact and connect with as many attendees as possible. Due to the overwhelming number of exhibitors, most attendees only visit a small sampling of exhibits. Therefore, you need to be sure you are doing everything you can to entice attendees to visit your booth as they walk past your exhibit. Unfortunately, this is easier said than done.
Legend has it that Benjamin Franklin once said: “If you fail to plan, you are planning to fail.” The same could be said for trade show and event marketers. And if you ask experienced, trade show and event pros, “What is your key to success?” Most will agree a successful face-to-face marketing strategy involves planning well in advance and a willingness to adapt and learn along the way.
To help you plan, adapt and enhance your marketing efforts, we’ve cultivated a list of helpful tools to maximize your trade show and event ROI.
Recently, we explained why 2016 should play out as a year of refinement for the trade show industry. As a follow up, we’ve asked VP of Design Mike Graziani to weigh in on the design trends he expects to dominate trade shows and corporate events in the new year. // read more
The innovators at PwC know that a hands and experiential workspace is a key element to any business development. That is why they created what they call Sandbox, “a large open space with large touch screens everywhere, moveable walls, a reconfigurable classroom space, an electronics workshop for building devices on demand, and a 3D printer for improvising cases for the gadgets.” In this fully configurable, immersive workspace, PwC is able to begin to fully understand and solve clients’ challenges. From there, they are able to work backwards to solve problems through immersive software development that changes the experience for both the customers and the employees.