At The Trade Group® we help clients design custom trade show exhibits that are functional, attractive and productive. Part of the design process includes choosing appropriate furniture that complements the exhibit structure and integrates well with the client’s brand and other standards. // read more
How to Use Trade Show Furniture to Set a Mood
Sure tabletops may not have all the panache of large feature-rich exhibits, but that doesn’t mean they can’t pack a punch. In addition to the benefits they provide in terms of affordability and portability, tabletop exhibits are often seen as a less intimidating, more accessible and more inviting draw for attendees. Seize these opportunities to get personal by getting the most from your tabletop exhibits. Here are a few ways to do it:
Choosing the right floor plan design for your exhibit space ranks right at the top of things to take under heavy consideration when planning to exhibit at a tradeshow. Floor plan design impacts everything from what messages your audience sees, when they see it and how they see it. Floor plan design can direct the flow of traffic in meaningful and intentional ways affecting how attendees move around in your space and how long they stay. It can also impact the level of lead generation your organization is able to garner at the show. With so much riding on the floor plan, it’s critical to choose one that best facilitates the objectives you’ve set for your tradeshow participation.
Here are just a few ways to use banner stands on and off the trade show floor.
There are a number of trade show accessories, items and displays available to exhibitors who are looking to spice up their trade show exhibit. From accent lighting to custom flooring, these different accessories can help to set your company exhibit apart from others on the trade show floor and attract the attention of attendees walking past. // read more
Make your trade show exhibit more visually stimulating with these tips.
There is a popular quote from Henry Ford which says, “To see a thing clearly in the mind makes it begin to take form.” It is this idea which explains why many people are visual learners over textual learners, or why some people only begin to understand complex concepts once they are visualized in front of them. Therefore, when it comes time to explaining your company’s products and services at a trade show, sometimes being visual is better. After all, an image is worth 1,000 words, right? // read more
Tips for avoiding becoming an invisible exhibitor at trade shows and conferences.
Trade shows and industry conferences often attract hundreds of attendees and exhibitors from all across the country. Whether someone is a first time attendee hoping to learn more about the upcoming trends in their industry or they’re a seasoned exhibitor coming back year after year looking to collect sales leads, it can be easy to get lost among the shuffle and chaos happening on the busy trade show floor. // read more
Should you refurbish your old trade show exhibit or opt for a newer model?
Your company’s brand image says a lot about your overall products and services. A company that consistently appears in trade publications or industry specific magazines will be looked at as experts in their field. At the same time, a company that has no product models, image examples or information about their services will not be a company that is sought after at their trade show event. // read more
Add-ons that will make your exhibit stand out at your next show.
When you head to a trade show, your exhibit becomes your portable office for the time that you are there. From your table, you will be meeting new prospective clients, connecting with different vendors and business professionals, showing off your products and services, and making new qualified sales leads. Therefore, it is very important that you make your portable office intriguing so that it will attract visitors throughout the event. // read more
Using a table top display at your next trade show exhibit.
When it comes to trade show exhibits and displays, there is no shortage of custom banners and booths available to help your company stand out among the rest. Whether you are looking to have your exhibit booth be recognized from across the trade show floor, or you want a subtle, but valuable marketing banner that draws in potential leads, there is a wide variety of trade show displays that would work well for you. // read more
The color of your trade booth display can say a lot about your brand.
It can be very difficult coming up with a trade show image display or logo that truly shares the message and brand of your company in a subtle, yet effective way. Not only do you want to ensure that your audience gets all of the information that they need in order to decide if they would like to stop by your booth, but you always want to make sure that your message is as simple and easy as possible, as to not unload too much information at once on attendees. // read more