To promote your brand or products you need to be connected with your target audience, and to do that you also need to stay relevant with social media outlets. Social media is constantly evolving to appeal to their audiences, so shouldn’t you? Following in the footsteps of apps like Snapchat and Periscope comes the new addition of live streaming video on Facebook. Live streaming video allows you to directly connect and interact with your consumers in real time, which makes them more accessible to you and you more accessible to them. People want personal, authentic interaction without the inconvenience of going out of their way to contact you.
Use Facebook Live Video As A Creative Marketing Tool for Your Business
After a previous show experience with another marketing service ended in disappointment, IOGear turned to The Trade Group® in hopes of producing a successful outcome for CES 2016. In a collaborative effort between IOGear’s desires and The Trade Group’s ideas, we were able to bring their vision to life and generate a positive and professional experience. // read more
I am sure everyone is familiar with a swag bag. For those who aren’t, it is the bag that they give you when you enter for all your take-home tchotchkes, such as lanyards, pens, coupons, and other promotional materials from event sponsors. The appeal of the swag bag is simple. It is the physical embodiment of a sponsor’s messaging and is intended to be something the attendee keeps with them throughout the event. With any luck, they will take home key chains, letter openers and stress balls emblazoned with your company’s logo, serving as a reminder for when they may need your products or services. The unfortunate reality is that unwanted materials get trashed and most of these items, including the bag itself, never make it past the hotel parking lot. The question is: Is there a better way to deliver promotional materials to attendees that cuts down on waste and gets you better exposure? The answer is: Yes, there is! It is called a Virtual Swag Bag, and it is the wave of the future.
Last year, we conducted market research to find out what exhibit design trends were clicking with event marketers. We also asked exhibitors what design elements and features they would like to see that weren’t readily available in the market.
Since The Trade Group design team planned to develop a new line of reception counters and tables, we hoped this insight would offer a little inspiration to our product development team, and it did. // read more
What is the purpose of putting up your exhibit at an event? You want to attract attendees and potential customers—but how does it stand out among the crowd of other exhibits? At The Trade Group®, we solve this dilemma by offering extensive accessories to add to your exhibit. From lighting and A/V to flooring and shelving, there are numerous options to spice up your space!
Everyone knows the booth is the “wow factor” that initially draws attendees into a space, but how do you engage them and establish potential prospects? Videos and motion graphics are great as moving billboards but are quickly forgotten; handing out brochures will leave your opportunities strewn on the floor and swept into the trash. Populating your booth with informed and prepared booth staff is an invaluable strategy to leave a lasting impression on your guests and drive trade show ROI.
Whether you’re launching an event marketing program for the first time or expanding an existing initiative, buying a new exhibit could put a big dent in your marketing budget. Fortunately, buying new isn’t the only option available. Pre-owned exhibits offer a budget friendly alternative, and you don’t need to sacrifice quality to save.
IEM is the longest running global pro gaming tour in the world. Started in 2006 by ESL, the competition features Counter-Strike: Global Offensive, StarCraft II and League of Legends tournaments across multiple continents. For the 2015 IEM event held in San Jose at the SAP center, IEM needed a partner that was used to their work style, flexible and understood their needs for an esport production on such a large scale.
The Trade Group recently added a state-of-the-art 3-D printer to its arsenal of high-tech tools, and as you might imagine. it hasn’t been sitting idle. “I’m pretty sure I’ve used it every day since we’ve had it up and running,” says Production Manager Mike Latva.
And Latva isn’t alone. From production to graphic design to sales, several departments at The Trade Group will take advantage of the new printer to stretch their creativity, test out new concepts and enhance how they present ideas to customers and prospects.
To successfully manage a trade show or event marketing program, attention to detail is a must. With so many moving parts, pieces and deadlines, exhibit management can be time consuming and stressful, especially if you handle everything yourself.
Fortunately, The Trade Group Exhibit Management Program (EMP) and our NEW EMP Store are here to step in to save you valuable time AND save you money.