It is easy to think of your exhibit and activities as only being what you can do inside of your designated booth space on the trade show floor. However, our friends at Exhibitoronline.com suggest that you should consider taking things outdoors or off the trade show floor, if possible, for a larger impact. In this article, Linda Armstrong takes a look at some of the best out of the booth events and experiences of recent history. // read more
Exhibitor Online Suggests “Taking it to the Streets”
Table top exhibits do not usually have all the pizazz of a larger full-scale exhibit, but that doesn’t mean that you cannot still make a lasting impression at the trade show. These versatile exhibits offer affordability and portability and are often perceived as being less intimidating, more accessible, and more inviting to attendees. There are many ways that you can get the most out of your small exhibit by optimizing the experience. Here are a few options for you to consider: // read more
One of the best ways to increase the number of leads coming into your business is to go to more trade shows. If your boss has asked you to exhibit at more shows, two challenges are likely to pop up. How can we be at two – or more – places at the same time, AND how can I accomplish this goal without going over my trade show budget?
Like most marketers, trade show managers often find themselves being asked to do more, with little to no increase in budget. The good news is we have three great options to help you effectively exhibit at more trade shows this year.
If you haven’t checked out the Centers for Exhibition Industry Research (CEIR) website recently, you should. The site was recently redesigned, and along with some of the best industry research around, CEIR offers plenty of free tools and other handy resources for exhibition managers and event marketers alike.
Whether you’re busting out a brand new trade show exhibit, sending a few sales reps to an industry trade show or planning a corporate event, a networking strategy should be part of the mix. Unfortunately, too many trade show and event marketers don’t factor networking into their grand plans.
Face-to-face events provide an ideal environment for company reps to deepen past relationships and grow new ones. All YOU need is a strategy, but just showing up doesn’t qualify as a strategy, under any circumstances.
We sat down with Ruth Harrington, Videographer & Motion Graphic Specialist here at The Trade Group, to discuss her impressions of the Twitch booth at Pax South. Ruth frequently attends to document the PAX expos and has a good perspective on the response attendees give to our clients. // read more
The trade show experience for an exhibitor is definitely not all fun and games. Most of the time we live off of the adrenaline of the lights and smiling faces. It is not unusual for us to be on our feet for 12 hours a day for three or four days without much rest or proper meals. The work can be rewarding and exciting, but it can also ravage our bodies.
“My budget is shrinking! My budget is shrinking!” So say many of the tireless trade show and event marketers we meet everyday. If you can relate, you’re probably wondering what steps you can take to reduce costs while not sacrificing the quality of your face-to-face marketing program. Why not consider renting an exhibit and other related assets?
Whether you exhibit at trade shows, host corporate events or utilize branded spaces in other locations, you’ll find endless rental options available today. Unlike past years, you can now rent and customize both portable and modular trade show displays along with most accessories, A/V equipment and other assets. // read more
The trade show floor is often times a sensory carnival. The exhibit hall is packed with hundreds of different exhibitors, all of whom are trying to interact and connect with as many attendees as possible. Due to the overwhelming number of exhibitors, most attendees only visit a small sampling of exhibits. Therefore, you need to be sure you are doing everything you can to entice attendees to visit your booth as they walk past your exhibit. Unfortunately, this is easier said than done.
Legend has it that Benjamin Franklin once said: “If you fail to plan, you are planning to fail.” The same could be said for trade show and event marketers. And if you ask experienced, trade show and event pros, “What is your key to success?” Most will agree a successful face-to-face marketing strategy involves planning well in advance and a willingness to adapt and learn along the way.
To help you plan, adapt and enhance your marketing efforts, we’ve cultivated a list of helpful tools to maximize your trade show and event ROI.