Recently, we explained why 2016 should play out as a year of refinement for the trade show industry. As a follow up, we’ve asked VP of Design Mike Graziani to weigh in on the design trends he expects to dominate trade shows and corporate events in the new year. // read more
Top 7 Emerging Trends in Exhibit and Experiential Design for 2016
The innovators at PwC know that a hands and experiential workspace is a key element to any business development. That is why they created what they call Sandbox, “a large open space with large touch screens everywhere, moveable walls, a reconfigurable classroom space, an electronics workshop for building devices on demand, and a 3D printer for improvising cases for the gadgets.” In this fully configurable, immersive workspace, PwC is able to begin to fully understand and solve clients’ challenges. From there, they are able to work backwards to solve problems through immersive software development that changes the experience for both the customers and the employees.
A Starter Guide to Trade Show Games
It is time to face the hard truth that sometimes trade shows are a boring endeavor. To add insult to injury, you only have a few seconds to catch someone’s attention. You have to be creative to draw people into your trade show booth with the hopes of engaging them in a conversation about products and services. Perhaps the simplest and most cost effective ways to do this is to engage attendees with games.
One of the biggest challenges most trade show and event marketers face is doing more with less. Budgets remain tight and pressure to deliver more ROI continues to mount. Fortunately, a few small investments – of your time and budget dollars – can deliver big results.
To help you prepare for the new year, we’ve assembled the following 7-step guide to help you evaluate and leverage your marketing resources for 2017 and beyond. // read more
As we look forward to 2016, most trade show aficionados will agree: Our industry has come a long way in the past couple of years. Key industry indicators are steadily rising and marketing budgets are slowly easing up. At the same time, exhibit houses need to follow a path of innovation to meet exhibitors’ evolving creative, strategic and economic.
Are you preparing to design a new trade show display or looking for ideas to freshen up an existing exhibit? Fear not! Inspiration can be found from both expected and unexpected sources, you just need to keep an open mind, do a little research and seek out input from trusted resources. // read more
Does your trade show exhibit strike fear in any and all who approach it? Is it showing signs of wear, protruding bolts and creaky joints? Would it let out an audible shriek at the sign of fire? Then it’s probably time to go shopping for a replacement display. // read more
Is your trade show exhibit getting on in years? If so, you might be incurring unnecessary, hidden costs and missing out on valuable leads, too. As you prepare for upcoming events, take time to assess your current exhibit and associated exhibiting costs. // read more
Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t changed things up recently or on a regular basis, your trade show routine, may be getting, well … routine. // read more
Most trade show managers will tell you they have a lot on their plates. From making sure their pre-show marketing plans are executed to ensuring everything (and everybody) makes it to the next event on time. Fortunately, exhibit management firms can help exhibitors tick many items off their trade show checklists. // read more