Have you ever wondered how your trade show exhibits can play a role in driving more leads into your sales funnel? Trade shows provide an excellent opportunity to speak face-to-face with potential prospects, you just need to find effective ways to draw prospects to your trade show booth and leave a lasting impression. // read more
5 Ways Great Trade Show Displays Convert Leads Into Sales
Some of the standard components of trade show displays are trade show tables, counters and kiosks that are used to facilitate conversation and highlight products and services. The question is, how many of these areas should you include in your trade show exhibit plan? Exhibitors use different spaces such as these for a variety of purposes. Fortunately, today’s trade show exhibitor can choose from a wide range of designs and structures that will function well with their exhibit floor plan. // read more
For trade show marketers, international exhibiting offers a great opportunity to gain global exposure for your company, as well as to reach new and diverse audiences. However, there are some basic rules of international business to consider before beginning work overseas. By following them closely, you’ll ensure that easily made mistakes don’t become major problems. // read more
At The Trade Group® we help clients design custom trade show exhibits that are functional, attractive and productive. Part of the design process includes choosing appropriate furniture that complements the exhibit structure and integrates well with the client’s brand and other standards. // read more
The Trade Group® is an award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures. Our product line includes a wide range of portable, modular and custom trade show displays as well as trade group rental exhibits. We offer everything from banner stands and table skirts to table tops, pop-ups and The Trade Group’s modular exhibit system, Metalli®. // read more
Choosing the right floor plan design for your exhibit space ranks right at the top of things to take under heavy consideration when planning to exhibit at a tradeshow. Floor plan design impacts everything from what messages your audience sees, when they see it and how they see it. Floor plan design can direct the flow of traffic in meaningful and intentional ways affecting how attendees move around in your space and how long they stay. It can also impact the level of lead generation your organization is able to garner at the show. With so much riding on the floor plan, it’s critical to choose one that best facilitates the objectives you’ve set for your tradeshow participation.
Here are just a few ways to use banner stands on and off the trade show floor.
There are a number of trade show accessories, items and displays available to exhibitors who are looking to spice up their trade show exhibit. From accent lighting to custom flooring, these different accessories can help to set your company exhibit apart from others on the trade show floor and attract the attention of attendees walking past. // read more
Four flooring designs and finishes to improve the look of your trade show space.
It is easy to feel like you are restrained or limited when it comes to planning out the perfect space for your trade show exhibit. Many venues offer exhibitors only a limited amount of space in order to comfortably house the hundreds of other exhibitors and attendees that will be at the trade show. Therefore, it is important to make the most out of all the space that you have. // read more
Tips for avoiding becoming an invisible exhibitor at trade shows and conferences.
Trade shows and industry conferences often attract hundreds of attendees and exhibitors from all across the country. Whether someone is a first time attendee hoping to learn more about the upcoming trends in their industry or they’re a seasoned exhibitor coming back year after year looking to collect sales leads, it can be easy to get lost among the shuffle and chaos happening on the busy trade show floor. // read more
Should you refurbish your old trade show exhibit or opt for a newer model?
Your company’s brand image says a lot about your overall products and services. A company that consistently appears in trade publications or industry specific magazines will be looked at as experts in their field. At the same time, a company that has no product models, image examples or information about their services will not be a company that is sought after at their trade show event. // read more