One way to measure your team’s success at a tradeshow is by how many quality leads were generated. Your sales team depends heavily on tradeshow staff to deliver high-quality leads that not only help them do their jobs, but that also help your program get a nice return on its tradeshow marketing investment. One of the keys to success in gathering strong, actionable leads is to make sure there is clear criteria on what makes a lead strong. Additionally, these criteria should be regularly evaluated because variables like new products, changes in the market and trends, and company revenue can have a significant impact on criteria for quality leads. // read more
How to Effectively Handle Leads
>For tradeshow marketers, preparing to pull off a successful exhibit — strategy, planning and execution — can take a considerable amount of time. The goals of our efforts can vary, but ultimately we’re striving to raise brand awareness and generate leads that can be converted into sales, thus having a positive impact on the company’s bottom line. However, there’s another vehicle for raising brand awareness that many tradeshow marketers don’t take full advantage of when exhibiting, and that’s media relations. // read more
For many marketing executives, tradeshow participation is a key component of their marketing strategy. However, they must also be mindful of staying within budget perimeters, and keeping the expenses associated with tradeshow participation from exceeding spending limits is critical. // read more
Exhibiting at a trade show can test the skills of even the savviest marketers. With potentially thousands of attendees canvassing exhibit floors, with many of them experiencing sensory overload, exhibitors seeking to rise above the noise level have to find just the right balance between captivating and annoying. Striking this balance can be a real exercise in creative strategy. However, there is a tried-and-true technique to get the attention of your target audience: Celebrity placement. // read more
There will always be some trade shows that are better than others. Sometimes, however, success depends not upon the audience but upon the companies’ level of preparation. There are several common trade show mistakes that occur over and over again. It’s important to be on the lookout for these mistakes because ignoring them could very quickly lead to disaster. Read on to learn about some common trade show exhibiting mistakes and ways you can fix them! // read more
Make your trade show exhibit more visually stimulating with these tips.
There is a popular quote from Henry Ford which says, “To see a thing clearly in the mind makes it begin to take form.” It is this idea which explains why many people are visual learners over textual learners, or why some people only begin to understand complex concepts once they are visualized in front of them. Therefore, when it comes time to explaining your company’s products and services at a trade show, sometimes being visual is better. After all, an image is worth 1,000 words, right? // read more
These helpful books will help you grow and succeed as a trade show exhibitor.
The wise and well-known Dr. Seuss once said, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” While he may have been speaking about the magical and imaginative ways in which reading can transport you, these clever words can also be applied very accurately to the business world. // read more
How to make your trade show exhibit new and exciting for every attendee.
Given that most trade shows are annual events, it is not uncommon to see many companies exhibit at the same show year after year. After all, if it is an industry-specific event that attracts many clients and potential leads for a particular business, it is only natural to keep coming back to these events―that’s where the leads are! // read more
Presentations are a great way to connect with trade show attendees.
One thing that many exhibitors struggle with when they are on the trade show floor is connecting and delivering quality information about their company to the thousands of people continuously walking past their exhibit. While it is impossible to engage every single attendee who is at a trade show, there are several strategies that exhibitors can utilize to share their message to many people at once, then filter out the qualified leads from the crowd. // read more