Social media is all the rage right now, and can have real benefits for your company and your trade show presence. However, not all the trends are effective for every business. Social media plans leverage your existing business plan and value statement to further involve potential clients. The best way to figure out what will be most effective for you and your company is to create a social media plan. Social media plans allow for you to determine the best course of action without too much trial and error (though social media always involves a small portion of trial and error) and find the greatest outlets for your company. // read more
Do You Have a Social Media Plan?
It’s almost Summer! Summer means vacations and fun in the sun…but it can also mean a welcomed breather to your busy trade show schedule. As much as you may want to push events out of your mind for just a little while, the summer is a great time to pause and reflect on your trade show program. // read more
When attending a trade show as an exhibitor one of the main factors is controlling your budget. While it is clear that a business needs to spend money to make money, it’s not so wise just to throw money at something that may or may not bring back enough revenue to compensate for your trade show expenditure. It’s important that once you have decided on an appropriate budget that your stay within that budget. Sometimes this is easy and other times this can be a problem. It’s even harder to stay within your budget if you try to be the biggest and best at the trade show, and your budget does not really support that type of expenditure. // read more
Trade shows are great for business as they allow you generate sales and new business, find new leads and connect with the market. You are at a trade show to show off what you have accomplished and what you have to offer the industry. It’s therefore critical that you are prepared for such an event where you’re judged by peers and critics alike. Below is a checklist of things for you to prepare before your trade show appearance. // read more