In the age of rapidly developing technology, businesses are learning that social media is a powerful tool for reaching and engaging with audiences. In a report published by TrackMaven, Instagram utilization by Fortune 500 companies was analyzed between May 1, 2015 and May 1, 2016 to determine trends in Instagram adoption and usage, components of top performing posts, the most competitive and most effective times to post, as well as the benchmarks for Instagram follower growth, engagement and more. // read more
How Do Fortune 500 Companies Use Instagram?
An “iBeacon” is a tiny transmitter that sends out Bluetooth low-energy (BLE) signals to mobile devices such as smartphones and tablets. The iBeacon is Apple’s version of this technology that was geared towards iPhones and iPads. These low-energy signals are great for event attendees because they do not drain your device battery, and they’re perfect for indoor environments since they’re able to broadcast through walls and other physical objects. Think about how convenient that is for conferences, meetings, conventions, trade shows and other events! You can easily engage with attendees because almost everyone everywhere owns a smartphone or device. // read more
Last year, we invested in a new design software program – Vectorworks – to create enhanced 3-D trade show exhibit renderings, help expedite project quotes, reduce client costs and more. So why do – or will – our clients love Vectorworks as much as we do? We asked Christina Moore, senior designer at The Trade Group to explain.
So, what is Vectorworks and what does it do? // read more
If you’re looking to make a greater impact and reach, you need to get on the content marketing train now—it is one of the most effective strategies marketers use today! According to research conducted by MarketingProfs and the Content Marketing Institute, 88% of B2B (business-to-business) and 76% of B2C (business-to-consumer) marketers are using content marketing as a key strategy. But hold on…businesses and consumers don’t have the same goals and mindsets, right? A single person is not going to have the same objective as an entire business, so you need to be aware of your audience and be intentional about the content you offer them.
With that in mind, let’s compare the essential differences between content marketing for B2B v. B2C.
The Trade Group’s product development team sure has been busy lately, and one of their latest tasks involved enhancing our Metalli® Compatto™ line of portable trade show displays. The team’s marching orders were to integrate fabric graphics as an option, simplify exhibit setup and give exhibitors more alternatives for customization. // read more
One of the biggest benefits experiential marketing programs offer is they allow face-to-face marketers to capture data about individual attendees and customize experiences based on that intelligence.
- Want to find out what experiences your audience liked or interacted with most – and which experiences they didn’t?
- Want to be able to learn from every event and improve end user experiences and outcomes – get more leads, engage more visitors, etc.?
- Want to know how many captured leads turn into sales and when?
In recent years, large fabric displays and LED light boxes have been growing in popularity at trade shows, corporate events and in other branded experiences – and for good reason. They really stand out in crowded spaces, and due to their lightweight, modular construction, they are easy to set up, transport and store.
To address the growing demand for portable fabric displays, The Trade Group has launched two new product lines: The Light Boxes powered by Lumio™ Technology and Stratos™ Tension Fabric Display series.
Earlier this month, a few of us from The Trade Group® attended the Experiential Marketing Summit in Denver, Colorado. We were anxious to check out new, innovative technologies and ways to engage attendees for client events. Although there were a few cool pieces of technology that stood out more than others, there was not really anything extraordinary in the exhibit area, so we focused on the workshops.
My team and I attended workshop after workshop hoping to learn that magic element that would make all the difference in the events that we put on for our clients, both big and small. We would scope out our classes, coordinate our efforts to make sure we weren’t all attending the same ones, and off we went. Afterwards, we would reconvene and relay what we learned…which sadly, wasn’t much. The silver lining was – at least we are current on the latest and greatest and not missing anything – which was a relief, but we still wanted something big to take away.
Let’s imagine you’re browsing reviews online for a new smart phone that you’re looking to purchase. You see a couple phones that look pretty nice with just the right amount of cool tech abilities and the reviews seem fairly positive overall. You decide to visit your phone service provider’s store to check them out in person, and as you’re on your way you receive a push notification on your current phone that tells you one of your top new phone picks is now 15% off! Lucky, right? You head straight to that phone model in the store to try it out and decide to buy it. The next day, you receive an email that’s promoting the perfect phone case to go with your new phone. Great, now you don’t even need to shop around for one!
As technology continues to grow and evolve, so do the possibilities of incorporating it into events via apps, beacons, and other forms of technology. We’re moving beyond just using technology because it’s a cool new gadget to actually utilizing the tech for creating meaningful experiences for attendees and collecting beneficial data for companies to analyze and develop. The technology facilitates the experience but it does not take center stage. Some of the leading, contactless solutions are R.F.I.D. and N.F.C. used for access control, cashless payments, and social sharing for clients—which can be a rewarding experience for attendees and also valuable to the brands beyond the event. We should take a holistic view of the event technology strategy using a four-dimensional structure that facilitates a complete experience we can control, share, and relive.