Are you trying to decide between purchasing a new trade show exhibit or renting a display? At The Trade Group® we offer customers both options, because every business’s needs, finances and goals are unique. There are plenty of reasons to invest in exhibit ownership, especially if you attend trades shows frequently, have no plans to change corporate image or branding and plan on owning and using the exhibit for years to come. // read more
7 Reasons to Rent Trade Show Displays
This post was written by Malcolm Gilvar, the Vice President of Sales and Marketing at The Trade Group.
I love Seattle in the summer, the temperatures are relatively cool and the views of the ocean are breathtaking. Let’s be honest though, being from Texas I love just about anywhere (other than Texas) in the summer. Nonetheless Seattle is a great place to be in late summer and it is an especially exciting place to be if you are a gamer. That is because the PAX Prime Trade Show opens and over 70,000 gamers descend on the convention center to see, play, and experience their favorite games, and brands. // read more
If your organization plans to exhibit at upcoming trade shows, it’s important to understand how labor unions function in various states and at event sites. Unfortunately, rules vary from state to state, and they change on a regular basis, so apprising your team of the rules prior to each event should be on your to-do list. // read more
>For tradeshow marketers, preparing to pull off a successful exhibit — strategy, planning and execution — can take a considerable amount of time. The goals of our efforts can vary, but ultimately we’re striving to raise brand awareness and generate leads that can be converted into sales, thus having a positive impact on the company’s bottom line. However, there’s another vehicle for raising brand awareness that many tradeshow marketers don’t take full advantage of when exhibiting, and that’s media relations. // read more
On July 24, The Trade Group, a global exhibiting company, welcomed 110 tradeshow and marketing professionals, representing almost 70 companies to their 15,000 square foot exhibit showroom in Dallas, Texas for their Digital Technology Showcase (DTS). There, attendees were introduced to the newest developments in exhibiting technology while learning how the latest advancements are changing the way we market at tradeshows and conventions. // read more
If you attend tradeshows regularly then you know that some cities make better hosts than others. There are many factors that play into what makes a city great for conventions and tradeshows. Those factors include everything from how easy the convention facilities are to navigate, to ground transportation and hotels, to weather, to local art, food and culture. // read more
These helpful books will help you grow and succeed as a trade show exhibitor.
The wise and well-known Dr. Seuss once said, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” While he may have been speaking about the magical and imaginative ways in which reading can transport you, these clever words can also be applied very accurately to the business world. // read more
CEIR report tells exhibitors how to improve trade show results beyond ROI.
When most exhibitors are looking to determine whether or not they were successful at a trade show event, they typically look toward their Return on Investment (ROI) or Return on Objectives (ROO). These bottom-line results help management know whether or not the time, money and effort that was put into a given event justifies the results that came out of it. // read more
CEIR publishes their profile of the average trade show attendee.
For trade show exhibitors, the key to gathering qualified leads and landing returning customers is to first discover and understand those who are attending their trade shows. Which attendees are most likely to be interested in your products and services? Which companies have the biggest need for what your business is offering? Answering these questions is the key to a successful event. // read more