Exhibiting at trade shows requires significant investments for your company in terms of time, resources and manpower. So it goes without saying that the goal for each exhibit is to maximize the opportunity to raise awareness of your company or brand, and to generate quality leads that translate into new business. Accomplishing these goals require a considerable amount of planning and preparation. It also demands a team that is committed to achieving successful outcomes by working together, and by their individual contributions. // read more
Draft Your Trade Show A Team
The tradeshow industry in the U.S. is governed by many rules and regulations that must be followed. Most of these regulations are outlined in tradeshow information materials and in vendor contracts and service materials, but it’s imperative that marketers are personally familiar with them to prevent non-compliance and any financial loss that could come about as a result of not adhering to the rules. This brief overview of the most common rules excerpted from Exhibitor can be used as a quick reference guide for your convenience:
There are very few people that enjoy putting together a request for proposal (RFP). The process can be involved and time consuming, and managing it often requires a team of people. However, when developing a new booth concept, finding the right partner to build the booth that will help your team deliver is crucial. And the RFP process is typically where the vetting process starts. Therefore, writing a good RFP is essential. There are five areas your RFP must cover in order for it to be complete and produce the booth that meets your needs.
Cleaning up your trade show routine for a new, fresh season of exhibiting.
While some companies may already be in the throes of exhibiting after getting started in January and February, for many business professionals, the springtime is the start of yet another busy trade show season. In fact, with the official start of spring being just a few weeks ago, it won’t be long now before many companies begin pulling their exhibits out of storage from the season before, looking over old marketing materials to examine what worked last year and what didn’t, and training their staff on the familiar lists of what should and should not be done on the trade show floor. // read more
Tips for avoiding becoming an invisible exhibitor at trade shows and conferences.
Trade shows and industry conferences often attract hundreds of attendees and exhibitors from all across the country. Whether someone is a first time attendee hoping to learn more about the upcoming trends in their industry or they’re a seasoned exhibitor coming back year after year looking to collect sales leads, it can be easy to get lost among the shuffle and chaos happening on the busy trade show floor. // read more
The advantages of trade show training classes for your company’s exhibit staff.
There are many different elements that go in to making your company’s trade show experience a success―eye-catching graphics that inform attendees about your products and services, a great looking exhibit that attracts attention all the way across the trade show floor, and scouting out the right kind of leads to bring back to the office once the event has come to a close. // read more
Simple tips on cutting costs for trade show exhibitors on a budget.
One of the main reasons why many companies attend trade shows is make new connections in the industry and find potential sales leads that may one day turn into customers. When done correctly, participating in a trade show can result in many new sales for your company and a significant return on investment for exhibitors. In fact, many exhibitors will make beneficial connections at trade shows that result in repeat customers and long-term business relationships that last long after they have left the trade show floor. // read more
A look back at some of the biggest trade show trends from the past year.
Now that we are approaching the last month of the year, it is time for exhibitors to take a look back at all of their trade show marketing efforts of 2012 and decide what worked and what didn’t when it came to the overall success of their trade show. // read more
Don’t forget these important steps once you’ve returned home from exhibiting.
When most people return home from several days at a trade show, there is often only one thing on their mind―rest! Two or three days of constantly standing on your feet and pitching your company to attendees can definitely take its toll on your energy and is enough to leave even the best sales people wanting to collapse as soon as they are back in the quiet of their office. // read more
A new CEIR study unveils how exhibitors are capturing and managing leads.
Trade shows offer many different opportunities for exhibitors―the chance to meet with other members of the industry, a platform to share their products and services, and a great opportunity for business to business marketing outside of the normal sales floor environment. // read more