In the age of rapidly developing technology, businesses are learning that social media is a powerful tool for reaching and engaging with audiences. In a report published by TrackMaven, Instagram utilization by Fortune 500 companies was analyzed between May 1, 2015 and May 1, 2016 to determine trends in Instagram adoption and usage, components of top performing posts, the most competitive and most effective times to post, as well as the benchmarks for Instagram follower growth, engagement and more. // read more
How Do Fortune 500 Companies Use Instagram?
Last year, we invested in a new design software program – Vectorworks – to create enhanced 3-D trade show exhibit renderings, help expedite project quotes, reduce client costs and more. So why do – or will – our clients love Vectorworks as much as we do? We asked Christina Moore, senior designer at The Trade Group to explain.
So, what is Vectorworks and what does it do? // read more
The Trade Group’s product development team sure has been busy lately, and one of their latest tasks involved enhancing our Metalli® Compatto™ line of portable trade show displays. The team’s marching orders were to integrate fabric graphics as an option, simplify exhibit setup and give exhibitors more alternatives for customization. // read more
One of the biggest benefits experiential marketing programs offer is they allow face-to-face marketers to capture data about individual attendees and customize experiences based on that intelligence.
- Want to find out what experiences your audience liked or interacted with most – and which experiences they didn’t?
- Want to be able to learn from every event and improve end user experiences and outcomes – get more leads, engage more visitors, etc.?
- Want to know how many captured leads turn into sales and when?
In recent years, large fabric displays and LED light boxes have been growing in popularity at trade shows, corporate events and in other branded experiences – and for good reason. They really stand out in crowded spaces, and due to their lightweight, modular construction, they are easy to set up, transport and store.
To address the growing demand for portable fabric displays, The Trade Group has launched two new product lines: The Light Boxes powered by Lumio™ Technology and Stratos™ Tension Fabric Display series.
When you think about what networking means, you might initially visualize shaking hands and giving out your business card at events. But networking should really be constructed around building relationships via referrals, partnering, finding vendors, asking for advice and exchanging ideas. You should not walk into a show or event expecting to make an immediate sale—honestly it will most likely turn people off to your company. Instead, approach any event with two primary goals: getting to know people and letting them get to know you as well (75% of your efforts should be geared towards getting to know other people). It’s crucial to keep in mind that networking isn’t just about YOU—it’s about the long-term relationships and long-term results.
Let’s imagine you’re browsing reviews online for a new smart phone that you’re looking to purchase. You see a couple phones that look pretty nice with just the right amount of cool tech abilities and the reviews seem fairly positive overall. You decide to visit your phone service provider’s store to check them out in person, and as you’re on your way you receive a push notification on your current phone that tells you one of your top new phone picks is now 15% off! Lucky, right? You head straight to that phone model in the store to try it out and decide to buy it. The next day, you receive an email that’s promoting the perfect phone case to go with your new phone. Great, now you don’t even need to shop around for one!
When Wargaming Europe SAS asked The Trade Group to design its exhibit for Gamescom 2015 in Cologne, Germany, the design team immersed itself in the 1940s, World War II era that serves as the backdrop for its trilogy of warfare games.
The team’s stylized approach to the exhibit design, combined with the integration of high-tech effects, motion graphics and a host of interactive and experiential components paid off. Not only was the Wargaming booth a highly sought after destination at Gamescom, Exhibitor Magazine chose the exhibit as its Silver International Exhibit Design Award winner for 2015.
As technology continues to grow and evolve, so do the possibilities of incorporating it into events via apps, beacons, and other forms of technology. We’re moving beyond just using technology because it’s a cool new gadget to actually utilizing the tech for creating meaningful experiences for attendees and collecting beneficial data for companies to analyze and develop. The technology facilitates the experience but it does not take center stage. Some of the leading, contactless solutions are R.F.I.D. and N.F.C. used for access control, cashless payments, and social sharing for clients—which can be a rewarding experience for attendees and also valuable to the brands beyond the event. We should take a holistic view of the event technology strategy using a four-dimensional structure that facilitates a complete experience we can control, share, and relive.
When building your exhibit for a trade show, there are many things to consider…budget, look and feel, attracting the right attendees, and the list goes on and on. Most people do not place being eco-friendly at the top of the priority list because it can seem like an unnecessary additional step. However, it may be more beneficial to your brand and budget than you realize. Despite popular belief, it does not take extra effort and money to create an exhibit that not only looks good but limits its impact on the environment. You can employ a variety of green tactics to save resources, attract business and impress attendees all at the same time.