To promote your brand or products you need to be connected with your target audience, and to do that you also need to stay relevant with social media outlets. Social media is constantly evolving to appeal to their audiences, so shouldn’t you? Following in the footsteps of apps like Snapchat and Periscope comes the new addition of live streaming video on Facebook. Live streaming video allows you to directly connect and interact with your consumers in real time, which makes them more accessible to you and you more accessible to them. People want personal, authentic interaction without the inconvenience of going out of their way to contact you.
Use Facebook Live Video As A Creative Marketing Tool for Your Business
After a previous show experience with another marketing service ended in disappointment, IOGear turned to The Trade Group® in hopes of producing a successful outcome for CES 2016. In a collaborative effort between IOGear’s desires and The Trade Group’s ideas, we were able to bring their vision to life and generate a positive and professional experience. // read more
I am sure everyone is familiar with a swag bag. For those who aren’t, it is the bag that they give you when you enter for all your take-home tchotchkes, such as lanyards, pens, coupons, and other promotional materials from event sponsors. The appeal of the swag bag is simple. It is the physical embodiment of a sponsor’s messaging and is intended to be something the attendee keeps with them throughout the event. With any luck, they will take home key chains, letter openers and stress balls emblazoned with your company’s logo, serving as a reminder for when they may need your products or services. The unfortunate reality is that unwanted materials get trashed and most of these items, including the bag itself, never make it past the hotel parking lot. The question is: Is there a better way to deliver promotional materials to attendees that cuts down on waste and gets you better exposure? The answer is: Yes, there is! It is called a Virtual Swag Bag, and it is the wave of the future.
The growing influence of global social networks like Facebook, Twitter, and Instagram makes reaching out to your potential prospects or even just the general public accessible in a matter of heartbeats—if you can only catch their attention. A great way to propel your ideas forward and encourage attendees to check out your event is to connect your brand and what you do to your global audience through these social media outlets. Using a relevant topic or phrase, also known as a hashtag, makes your post more visible to people linked to those topics. Why limit your event to the eyes of event exhibitors when access to a world of people sits at your fingertips?
Whether you’re launching an event marketing program for the first time or expanding an existing initiative, buying a new exhibit could put a big dent in your marketing budget. Fortunately, buying new isn’t the only option available. Pre-owned exhibits offer a budget friendly alternative, and you don’t need to sacrifice quality to save.
In past Blog Posts, White Papers, Webinars, and Quick Tip videos, we have talked about the importance of setting goals and objectives before attending a trade show. Without oversimplifying, these goals and objectives are essentially a roadmap designed to focus and align the Sales and Marketing teams so that everyone understands what they want to accomplish from the show. While it is important to know what you want to achieve, it is equally important to measure your results from your shows. In order to measure, you first must establish some KPI’s (Key Performance Indicators).
The Trade Group recently added a state-of-the-art 3-D printer to its arsenal of high-tech tools, and as you might imagine. it hasn’t been sitting idle. “I’m pretty sure I’ve used it every day since we’ve had it up and running,” says Production Manager Mike Latva.
And Latva isn’t alone. From production to graphic design to sales, several departments at The Trade Group will take advantage of the new printer to stretch their creativity, test out new concepts and enhance how they present ideas to customers and prospects.
To successfully manage a trade show or event marketing program, attention to detail is a must. With so many moving parts, pieces and deadlines, exhibit management can be time consuming and stressful, especially if you handle everything yourself.
Fortunately, The Trade Group Exhibit Management Program (EMP) and our NEW EMP Store are here to step in to save you valuable time AND save you money.
One of the best ways to increase the number of leads coming into your business is to go to more trade shows. If your boss has asked you to exhibit at more shows, two challenges are likely to pop up. How can we be at two – or more – places at the same time, AND how can I accomplish this goal without going over my trade show budget?
Like most marketers, trade show managers often find themselves being asked to do more, with little to no increase in budget. The good news is we have three great options to help you effectively exhibit at more trade shows this year.
If you haven’t checked out the Centers for Exhibition Industry Research (CEIR) website recently, you should. The site was recently redesigned, and along with some of the best industry research around, CEIR offers plenty of free tools and other handy resources for exhibition managers and event marketers alike.