The new year has arrived, which means it’s the ideal time to evaluate past successes and identify areas for growth in your event marketing program. If you’re not sure where to begin, consider adopting the following resolutions to up your trade show game in 2016. We’ve included plenty of helpful tips and resources to simplify the process.
Top 5 New Year’s Resolutions for Trade Show Marketers
Tips for getting the most out of your money at your next trade show.
While trade shows are a great way to get your message into the minds of clients and connect with strong, qualified business leads, it is no secret that these helpful shows aren’t always the cheapest events. // read more
If you manage a trade show or event marketing program, ongoing booth staff training should remain top of mind. One of the key training areas to highlight regularly is the proper approach to asking questions. If your reps can improve or master effective prospect questioning techniques, their efforts will produce more qualified leads and increase trade show ROI. // read more
When trade show managers assemble teams to represent their organizations at events, they typically choose sales, marketing and product experts to man the frontlines. While this makes perfect sense, companies often forgo including representatives from the talent acquisition department, and this can be an unfortunate mistake. // read more
In our fast-paced, high-tech world, it’s no surprise that exhibitors get excited about technological tools that can improve ROI at trade shows. From interactive 3-D displays, AR (augmented reality) experiences and tablets to the data and location gathering technology of RFID (radio frequency identification), NFC (near field communication) and geo-social applications – today’s savvy exhibitors have a treasure trove of tech tactics available to them. // read more
Managing a trade show or event marketing program takes time and stellar organizational skills. Oh, and a little industry insight doesn’t hurt either. If managing a trade show or event marketing program is new for you, have no fear. We’ve compiled a list of essential tools and resources to help you either get a new program off the ground or take an existing program to new heights. // read more
Is your trade show exhibit getting on in years? If so, you might be incurring unnecessary, hidden costs and missing out on valuable leads, too. As you prepare for upcoming events, take time to assess your current exhibit and associated exhibiting costs. // read more
Managing trade show programs and corporate events can be time intensive and stressful. With so many deadlines to juggle, finishing every task on time can become a monumental challenge. If you manage the trade show or corporate event initiatives for your company, consider the following tips to bring peace and tranquility to your event planning routine. // read more
Have you ever wondered if your trade show exhibit has all the right stuff? Whether you’re kicking off the design process for a brand new exhibit or hoping to enhance an existing display, these trade show essentials should be included in your exhibit design plan. (Links to loads of bonus resources included, too!) // read more
In early May, The Trade Group’s® own Kelsey Stephens returned to her roots and the campus of Bemidji State University (BSU) in northern Minnesota for a special event. Every spring, industry professionals – including many of the school’s alumni – gather at BSU for the annual Art & Design Advisory Board meeting. // read more