One key component of a successful trade show marketing plan is the strategy developed to drive traffic to your company’s exhibit. Many companies use games to draw people to their trade show booth with the hopes of engaging them in a conversation about products and services. // read more
How to Strategically Use Trade Show Games to Engage Exhibition Attendees
As a trade show marketer, you may have never considered leveraging Tumblr to market your company’s trade show presence, but now may be a good time for your company to reevaluate how it can leverage the image-driven platform to reach your target audience before and after a trade show, particularly if your efforts are aimed at reaching millenials. // read more
At The Trade Group® we help clients design custom trade show exhibits that are functional, attractive and productive. Part of the design process includes choosing appropriate furniture that complements the exhibit structure and integrates well with the client’s brand and other standards. // read more
In late August, the Center for Exhibition Industry Research (CEIR) announced the results of its annual CEIR Index report for the second quarter of 2013, and reported that year-on-year growth in the exhibition and trade show industry remained solid with a 1.2 percent increase overall. While this number is 0.3 percent less than the same time period a year earlier, the organization remains optimistic. // read more
If you’ve ever answered yes to the question, “Would you like fries with that?” you’ve been hit with the up-sell. And why wouldn’t you want fries with that burger and beverage? It just makes sense, and that’s why you accepted the offer. The same rationale applies to your sales team when working with customers at your tradeshow event. Consider these tips when up-selling your current customers and see what difference they make in your sales. // read more
One of the best ways to gauge the success or failure of your tradeshow is to be able to effectively measure the return on your investment. This is of particular importance because the cost of exhibiting at a tradeshow can account for a significant portion of your marketing budget. Here are a few guidelines to follow at the end of a show to help determine whether or not it’s worth going back. // read more
One way to measure your team’s success at a tradeshow is by how many quality leads were generated. Your sales team depends heavily on tradeshow staff to deliver high-quality leads that not only help them do their jobs, but that also help your program get a nice return on its tradeshow marketing investment. One of the keys to success in gathering strong, actionable leads is to make sure there is clear criteria on what makes a lead strong. Additionally, these criteria should be regularly evaluated because variables like new products, changes in the market and trends, and company revenue can have a significant impact on criteria for quality leads. // read more
Exhibiting at a trade show can test the skills of even the savviest marketers. With potentially thousands of attendees canvassing exhibit floors, with many of them experiencing sensory overload, exhibitors seeking to rise above the noise level have to find just the right balance between captivating and annoying. Striking this balance can be a real exercise in creative strategy. However, there is a tried-and-true technique to get the attention of your target audience: Celebrity placement. // read more
Here are just a few ways to use banner stands on and off the trade show floor.
There are a number of trade show accessories, items and displays available to exhibitors who are looking to spice up their trade show exhibit. From accent lighting to custom flooring, these different accessories can help to set your company exhibit apart from others on the trade show floor and attract the attention of attendees walking past. // read more
Incorporating brand storytelling into your trade show marketing plans.
In our blog post earlier this week, we talked briefly about the importance of brand storytelling to your company’s overall marketing and outreach efforts. Not only can brand storytelling give you a chance to provide your audience with a fun back story to explain your company, but it can also help to legitimize your brand by anchoring it to a story and character that is personable and easily relatable to your audience. // read more