Are you using blogs as a social media tool to improve your marketing for your trade show? Do you know how blogs can tie together pre-show, show floor and post-show activities to achieve maximum results? Are you engaging with your ideal target market to generate interest, gather their feedback and improve your conversation rate? Blogging is an ideal way to interact with your target market and generate positive results. // read more
Blogging – A Great Way To Market Your Trade Show
Recent studies show the exhibition industry outperformed the US economy.
It is no secret that the decline of the US economy has made a huge impact on each and every American business in the last ten years. Whether you are the company manager, a business executive, an entry-level salesman, or the head of your marketing division, chances are you have had to make some kind adjustment in your position in order to make up for the effect that the economy has had on the business world. // read more
How to attract attendees to your trade booth through their sense of smell.
One of the biggest goals of any company attending a trade show is to share their company message with attendees and to leave a lasting impression of their brand on each person that they speak with. // read more
Social media is all the rage right now, and can have real benefits for your company and your trade show presence. However, not all the trends are effective for every business. Social media plans leverage your existing business plan and value statement to further involve potential clients. The best way to figure out what will be most effective for you and your company is to create a social media plan. Social media plans allow for you to determine the best course of action without too much trial and error (though social media always involves a small portion of trial and error) and find the greatest outlets for your company. // read more
How to Increase Trade Show Traffic
The last thing you want after paying for your trade show booth space and all of the custom pieces you are using for your stand and exhibit is to not have as much foot traffic as you counted on receiving. There are many way to increase foot traffic to your exhibit, you could use trade show giveaways such as hot food because nobody can resist the smell of hot food, you could partner up with other business to swap your foot traffic and so on. One of the best ways to make sure you have people visiting your exhibit is to let everybody know that you are actually in attendance at the trade show. Simply by letting people know you are there, you will increase the chances of them visiting you and viewing what you have to offer. // read more
Trade Show QR Codes
You have probably seen these floating about before in and around your town. You can find them on billboards, on packaging, in magazines, in office windows, on the internet and even in TV advertisements. These are a great way to market products, and as such you should think about using these QR codes at your trade show appearance to boost your marketing efforts. First let’s take a look into QR codes for those who do not know what they are. // read more
Maintaining brand image is an important factor to business success. What is the brand for your business? How can brand image be maintained? How does this transfer to your exhibit in a trade show?
Trade Show Branding Strategy
Business branding is the personality of your business. Successful branding incorporates bringing awareness to the business. An increase of awareness will generate more potential customers. These potential customers become customers, which increases your bottom line. When a business is branded properly, your customers and potential customers will generate conversation. The brand is the essence of the business and if the business owner can’t define it, confusion will ensue. // read more