When you’re prepping for an upcoming trade show or event, one of the biggest challenges oftentimes is how to market to attendees and potential customers at the show since and get the best bang for your buck. A trade show is an excellent channel for lead generation and branding benefits for your business – if done properly. A GREAT tool in your tool belt is creating online content during and directly after the event Trade shows are a prime opportunity to integrate content you already have while also producing new content such as interviews and Q&A from industry influencers or insiders. Be bold and creative with the content you build!
Make Your Event or Trade Show a Content Factory
In the age of rapidly developing technology, businesses are learning that social media is a powerful tool for reaching and engaging with audiences. In a report published by TrackMaven, Instagram utilization by Fortune 500 companies was analyzed between May 1, 2015 and May 1, 2016 to determine trends in Instagram adoption and usage, components of top performing posts, the most competitive and most effective times to post, as well as the benchmarks for Instagram follower growth, engagement and more. // read more
An “iBeacon” is a tiny transmitter that sends out Bluetooth low-energy (BLE) signals to mobile devices such as smartphones and tablets. The iBeacon is Apple’s version of this technology that was geared towards iPhones and iPads. These low-energy signals are great for event attendees because they do not drain your device battery, and they’re perfect for indoor environments since they’re able to broadcast through walls and other physical objects. Think about how convenient that is for conferences, meetings, conventions, trade shows and other events! You can easily engage with attendees because almost everyone everywhere owns a smartphone or device. // read more
Last year, we invested in a new design software program – Vectorworks – to create enhanced 3-D trade show exhibit renderings, help expedite project quotes, reduce client costs and more. So why do – or will – our clients love Vectorworks as much as we do? We asked Christina Moore, senior designer at The Trade Group to explain.
So, what is Vectorworks and what does it do? // read more
If you’re looking to make a greater impact and reach, you need to get on the content marketing train now—it is one of the most effective strategies marketers use today! According to research conducted by MarketingProfs and the Content Marketing Institute, 88% of B2B (business-to-business) and 76% of B2C (business-to-consumer) marketers are using content marketing as a key strategy. But hold on…businesses and consumers don’t have the same goals and mindsets, right? A single person is not going to have the same objective as an entire business, so you need to be aware of your audience and be intentional about the content you offer them.
With that in mind, let’s compare the essential differences between content marketing for B2B v. B2C.
The Trade Group’s product development team sure has been busy lately, and one of their latest tasks involved enhancing our Metalli® Compatto™ line of portable trade show displays. The team’s marching orders were to integrate fabric graphics as an option, simplify exhibit setup and give exhibitors more alternatives for customization. // read more
One of the biggest benefits experiential marketing programs offer is they allow face-to-face marketers to capture data about individual attendees and customize experiences based on that intelligence.
- Want to find out what experiences your audience liked or interacted with most – and which experiences they didn’t?
- Want to be able to learn from every event and improve end user experiences and outcomes – get more leads, engage more visitors, etc.?
- Want to know how many captured leads turn into sales and when?
In recent years, large fabric displays and LED light boxes have been growing in popularity at trade shows, corporate events and in other branded experiences – and for good reason. They really stand out in crowded spaces, and due to their lightweight, modular construction, they are easy to set up, transport and store.
To address the growing demand for portable fabric displays, The Trade Group has launched two new product lines: The Light Boxes powered by Lumio™ Technology and Stratos™ Tension Fabric Display series.
When you think about what networking means, you might initially visualize shaking hands and giving out your business card at events. But networking should really be constructed around building relationships via referrals, partnering, finding vendors, asking for advice and exchanging ideas. You should not walk into a show or event expecting to make an immediate sale—honestly it will most likely turn people off to your company. Instead, approach any event with two primary goals: getting to know people and letting them get to know you as well (75% of your efforts should be geared towards getting to know other people). It’s crucial to keep in mind that networking isn’t just about YOU—it’s about the long-term relationships and long-term results.
Let’s imagine you’re browsing reviews online for a new smart phone that you’re looking to purchase. You see a couple phones that look pretty nice with just the right amount of cool tech abilities and the reviews seem fairly positive overall. You decide to visit your phone service provider’s store to check them out in person, and as you’re on your way you receive a push notification on your current phone that tells you one of your top new phone picks is now 15% off! Lucky, right? You head straight to that phone model in the store to try it out and decide to buy it. The next day, you receive an email that’s promoting the perfect phone case to go with your new phone. Great, now you don’t even need to shop around for one!