On Monday, we posted Part I of How-To Use the Design Search Database of our new website. Today we will be focusing on creating folders to save your favorite renderings and designs. // read more
How to Use the Design Search: Part 2
Whether you want to stand out at a trade show, retail environment or other branded space, you can’t beat motion graphics to grab attention and deliver complex messages fast. Even better, digital technology continues to evolve at breakneck speed, while the hardware (digital monitors, flat screens, video walls, etc.) is more affordable than ever.
So if you found motion graphics out of reach in the past, now is a great time to take another look. // read more
At The Trade Group, we are constantly trying to find new ways to innovate in the trade show and events industries. This also means providing resources such as White Papers, Webinars, and Quick Tip Videos to help you successfully prepare for your trade show and event experiences. As always, we are here to help.
Recently, we launched a new resource to help stir up your creative side and assist you in creating the best exhibit for your company. The Design Search is a section of our website devoted to showcasing our best ideas and innovations. It features a filterable product gallery that gives you descriptions and details of the design shown. This database is constantly being updated, so check back for new things regularly.
In past Blog Posts, White Papers, Webinars, and Quick Tip videos, we have talked about the importance of setting goals and objectives before attending a trade show. Without oversimplifying, these goals and objectives are essentially a roadmap designed to focus and align the Sales and Marketing teams so that everyone understands what they want to accomplish from the show. While it is important to know what you want to achieve, it is equally important to measure your results from your shows. In order to measure, you first must establish some KPI’s (Key Performance Indicators).
The Trade Group recently added a state-of-the-art 3-D printer to its arsenal of high-tech tools, and as you might imagine. it hasn’t been sitting idle. “I’m pretty sure I’ve used it every day since we’ve had it up and running,” says Production Manager Mike Latva.
And Latva isn’t alone. From production to graphic design to sales, several departments at The Trade Group will take advantage of the new printer to stretch their creativity, test out new concepts and enhance how they present ideas to customers and prospects.
To successfully manage a trade show or event marketing program, attention to detail is a must. With so many moving parts, pieces and deadlines, exhibit management can be time consuming and stressful, especially if you handle everything yourself.
Fortunately, The Trade Group Exhibit Management Program (EMP) and our NEW EMP Store are here to step in to save you valuable time AND save you money.
It is easy to think of your exhibit and activities as only being what you can do inside of your designated booth space on the trade show floor. However, our friends at Exhibitoronline.com suggest that you should consider taking things outdoors or off the trade show floor, if possible, for a larger impact. In this article, Linda Armstrong takes a look at some of the best out of the booth events and experiences of recent history. // read more
Table top exhibits do not usually have all the pizazz of a larger full-scale exhibit, but that doesn’t mean that you cannot still make a lasting impression at the trade show. These versatile exhibits offer affordability and portability and are often perceived as being less intimidating, more accessible, and more inviting to attendees. There are many ways that you can get the most out of your small exhibit by optimizing the experience. Here are a few options for you to consider: // read more
One of the best ways to increase the number of leads coming into your business is to go to more trade shows. If your boss has asked you to exhibit at more shows, two challenges are likely to pop up. How can we be at two – or more – places at the same time, AND how can I accomplish this goal without going over my trade show budget?
Like most marketers, trade show managers often find themselves being asked to do more, with little to no increase in budget. The good news is we have three great options to help you effectively exhibit at more trade shows this year.
If you haven’t checked out the Centers for Exhibition Industry Research (CEIR) website recently, you should. The site was recently redesigned, and along with some of the best industry research around, CEIR offers plenty of free tools and other handy resources for exhibition managers and event marketers alike.