For most marketers, getting the most from your tradeshow participation means that the returns extend far beyond the show. It means long-term value isn’t simply measured by how well or how efficiently you executed at the event, but rather how your participation helped to meet overall business objectives. Therefore, it’s important to set those business value propositions early on. This is done by defining exactly what the business value is, communicating that value, integrating it into your programs and then measuring it. Here are four steps to take to help you see long-term results from your tradeshow event. // read more
Getting long-lasting value from your tradeshow participation
Tradeshows have evolved over the years, particularly in terms of technological advances that have moved the tradeshow experience to much more than simply visiting tables in a hotel ballroom or stopping by booths at a convention center. However, tradeshows are continuing a trajectory of change that will significantly impact how tradeshows will look in the future. A new report, “Scenarios for the Future: Convention Exhibits and Tradeshows o 2016”, predicts there will be major developments in face-to-face marketing tactics for tradeshows. Here are the five areas the report outlines as places we might expect to see significant changes: // read more
Most experienced tradeshow exhibitors are pros at dotting all of their “i”s and crossing all of their “t”s when it comes to preparation for the show. Many work against a comprehensive checklist that covers everything from logistics to lead generation to swag bags and other promotional items. However, even the most seasoned tradeshow professional often encounters mishaps that no one anticipated, much less planned for, and are left scrambling to find a fix to a problem at the most inopportune times. And although it may be virtually impossible to sidestep every one of these unexpected challenges, there are a number of things to consider ahead of time that should be included in your tradeshow emergency kit. Many of them are small items, but will go a long way in helping you keep things running smoothly during the course of the tradeshow. // read more
There are several factors that go into pulling off a successful tradeshow. Those factors range from having a well-planned, well-executed exhibit, to the strength of your booth staff, to being able to generate strong leads and convert those leads into sales. However, there are many simple, on-the-ground tactical efforts that fall in the category “booth etiquette” that can go a long way in helping you get the results you’re looking for from your company’s tradeshow participation. Maximize your investment by following these tried-and-true tradeshow rules of etiquette: // read more
Planning for an upcoming tradeshow can be challenging when you consider all of the details that need to be managed and all of the organizational elements that must be identified, tracked, and monitored in order for the event to go off without a hitch. Specifically, event logistics can get complicated. // read more
Working a trade show booth can be quite demanding. It’s not uncommon to face three full days standing on your feet, talking with countless people on an empty stomach, and operating on only a few hours of sleep. And although it can be exhilarating and rewarding work, it can also place many physical demands on our bodies. // read more
There will always be some trade shows that are better than others. Sometimes, however, success depends not upon the audience but upon the companies’ level of preparation. There are several common trade show mistakes that occur over and over again. It’s important to be on the lookout for these mistakes because ignoring them could very quickly lead to disaster. Read on to learn about some common trade show exhibiting mistakes and ways you can fix them! // read more
Four flooring designs and finishes to improve the look of your trade show space.
It is easy to feel like you are restrained or limited when it comes to planning out the perfect space for your trade show exhibit. Many venues offer exhibitors only a limited amount of space in order to comfortably house the hundreds of other exhibitors and attendees that will be at the trade show. Therefore, it is important to make the most out of all the space that you have. // read more
How to make your trade show exhibit new and exciting for every attendee.
Given that most trade shows are annual events, it is not uncommon to see many companies exhibit at the same show year after year. After all, if it is an industry-specific event that attracts many clients and potential leads for a particular business, it is only natural to keep coming back to these events―that’s where the leads are! // read more
Cleaning up your trade show routine for a new, fresh season of exhibiting.
While some companies may already be in the throes of exhibiting after getting started in January and February, for many business professionals, the springtime is the start of yet another busy trade show season. In fact, with the official start of spring being just a few weeks ago, it won’t be long now before many companies begin pulling their exhibits out of storage from the season before, looking over old marketing materials to examine what worked last year and what didn’t, and training their staff on the familiar lists of what should and should not be done on the trade show floor. // read more