As we look forward to 2016, most trade show aficionados will agree: Our industry has come a long way in the past couple of years. Key industry indicators are steadily rising and marketing budgets are slowly easing up. At the same time, exhibit houses need to follow a path of innovation to meet exhibitors’ evolving creative, strategic and economic.
Exhibiting 2016: Expect a Year of Refinement in the Trade Show Industry
The Trade Group’s A/V Production Manager Lee Vaught has big plans for the new year. He’s been tasked with expanding the ability of clients to efficiently integrate the latest audio/visual and interactive technology into trade show exhibits, corporate events and other branded spaces. // read more
The new year has arrived, which means it’s the ideal time to evaluate past successes and identify areas for growth in your event marketing program. If you’re not sure where to begin, consider adopting the following resolutions to up your trade show game in 2016. We’ve included plenty of helpful tips and resources to simplify the process.
Tips for getting the most out of your money at your next trade show.
While trade shows are a great way to get your message into the minds of clients and connect with strong, qualified business leads, it is no secret that these helpful shows aren’t always the cheapest events. // read more
Are you leveraging brand evangelists to support your marketing initiatives? You should! Loyal customers and industry leaders who freely tout your company’s solutions can bring credibility to your brand. It’s worth the time and effort to locate brand evangelists and equip them with tools to sing your praises. The following six-step plan can help kick start your efforts. // read more
When trade show managers assemble teams to represent their organizations at events, they typically choose sales, marketing and product experts to man the frontlines. While this makes perfect sense, companies often forgo including representatives from the talent acquisition department, and this can be an unfortunate mistake. // read more
The success of any trade show or event marketing program is tied directly to the people who support it. You can develop a winning event marketing strategy, but if your team doesn’t execute it properly, you can kiss your ROI goodbye. Fortunately, with the right training, experience and incentives you can build a team of booth staffers who take your trade show marketing program to new heights. // read more
Face-to-face events provide loads of opportunities for new businesses to meet and connect with their target audience. At the same time, some lesser-known brands find it difficult to emerge from the shadow of larger, well-known brands. Sure, Sally’s Soda Shop probably isn’t going to have anywhere near the marketing budget of a Coke or Pepsi, but your brand can still grab attention from the big guys, if you’re fearless and creative. // read more
Part 2: Develop an Event-Focused Strategy for Face-to-Face Opportunities
In part one of this two part post, we discussed developing a long-term strategy around transforming key employees into thought leaders. This strategy can play a significant role in elevating a company’s brand, because // read more
Part 1: Develop a Strategy Based in Thought Leadership
One of the key reasons people attend trade shows is to take advantage of the face-to-face and product interactions that these events offer. They also appreciate the opportunity to speak with product experts who can explain how certain products and services can solve the challenges they face. // read more