Everyone knows the booth is the “wow factor” that initially draws attendees into a space, but how do you engage them and establish potential prospects? Videos and motion graphics are great as moving billboards but are quickly forgotten; handing out brochures will leave your opportunities strewn on the floor and swept into the trash. Populating your booth with informed and prepared booth staff is an invaluable strategy to leave a lasting impression on your guests and drive trade show ROI.
Equipping Your Booth Staff
The growing influence of global social networks like Facebook, Twitter, and Instagram makes reaching out to your potential prospects or even just the general public accessible in a matter of heartbeats—if you can only catch their attention. A great way to propel your ideas forward and encourage attendees to check out your event is to connect your brand and what you do to your global audience through these social media outlets. Using a relevant topic or phrase, also known as a hashtag, makes your post more visible to people linked to those topics. Why limit your event to the eyes of event exhibitors when access to a world of people sits at your fingertips?
Whether you’re launching an event marketing program for the first time or expanding an existing initiative, buying a new exhibit could put a big dent in your marketing budget. Fortunately, buying new isn’t the only option available. Pre-owned exhibits offer a budget friendly alternative, and you don’t need to sacrifice quality to save.
Whether you want to stand out at a trade show, retail environment or other branded space, you can’t beat motion graphics to grab attention and deliver complex messages fast. Even better, digital technology continues to evolve at breakneck speed, while the hardware (digital monitors, flat screens, video walls, etc.) is more affordable than ever.
So if you found motion graphics out of reach in the past, now is a great time to take another look. // read more
In past Blog Posts, White Papers, Webinars, and Quick Tip videos, we have talked about the importance of setting goals and objectives before attending a trade show. Without oversimplifying, these goals and objectives are essentially a roadmap designed to focus and align the Sales and Marketing teams so that everyone understands what they want to accomplish from the show. While it is important to know what you want to achieve, it is equally important to measure your results from your shows. In order to measure, you first must establish some KPI’s (Key Performance Indicators).
The Trade Group recently added a state-of-the-art 3-D printer to its arsenal of high-tech tools, and as you might imagine. it hasn’t been sitting idle. “I’m pretty sure I’ve used it every day since we’ve had it up and running,” says Production Manager Mike Latva.
And Latva isn’t alone. From production to graphic design to sales, several departments at The Trade Group will take advantage of the new printer to stretch their creativity, test out new concepts and enhance how they present ideas to customers and prospects.
It is easy to think of your exhibit and activities as only being what you can do inside of your designated booth space on the trade show floor. However, our friends at Exhibitoronline.com suggest that you should consider taking things outdoors or off the trade show floor, if possible, for a larger impact. In this article, Linda Armstrong takes a look at some of the best out of the booth events and experiences of recent history. // read more
Table top exhibits do not usually have all the pizazz of a larger full-scale exhibit, but that doesn’t mean that you cannot still make a lasting impression at the trade show. These versatile exhibits offer affordability and portability and are often perceived as being less intimidating, more accessible, and more inviting to attendees. There are many ways that you can get the most out of your small exhibit by optimizing the experience. Here are a few options for you to consider: // read more
One of the best ways to increase the number of leads coming into your business is to go to more trade shows. If your boss has asked you to exhibit at more shows, two challenges are likely to pop up. How can we be at two – or more – places at the same time, AND how can I accomplish this goal without going over my trade show budget?
Like most marketers, trade show managers often find themselves being asked to do more, with little to no increase in budget. The good news is we have three great options to help you effectively exhibit at more trade shows this year.
If you haven’t checked out the Centers for Exhibition Industry Research (CEIR) website recently, you should. The site was recently redesigned, and along with some of the best industry research around, CEIR offers plenty of free tools and other handy resources for exhibition managers and event marketers alike.