You’re all set. Your exhibit is on its way to the trade show floor, and all of your paperwork is filed. Your staff has gone through a fresh round of booth staff training, and you feel confident you are going to make good connections at the upcoming show. Next is ensuring your booth staff gets to the trade show floor successfully and raring to go. // read more
Tempering The Trade Show Travel Troubles
Whether you’re busting out a brand new trade show exhibit, sending a few sales reps to an industry trade show or planning a corporate event, a networking strategy should be part of the mix. Unfortunately, too many trade show and event marketers don’t factor networking into their grand plans.
Face-to-face events provide an ideal environment for company reps to deepen past relationships and grow new ones. All YOU need is a strategy, but just showing up doesn’t qualify as a strategy, under any circumstances.
We sat down with Ruth Harrington, Videographer & Motion Graphic Specialist here at The Trade Group, to discuss her impressions of the Twitch booth at Pax South. Ruth frequently attends to document the PAX expos and has a good perspective on the response attendees give to our clients. // read more
The trade show experience for an exhibitor is definitely not all fun and games. Most of the time we live off of the adrenaline of the lights and smiling faces. It is not unusual for us to be on our feet for 12 hours a day for three or four days without much rest or proper meals. The work can be rewarding and exciting, but it can also ravage our bodies.
“My budget is shrinking! My budget is shrinking!” So say many of the tireless trade show and event marketers we meet everyday. If you can relate, you’re probably wondering what steps you can take to reduce costs while not sacrificing the quality of your face-to-face marketing program. Why not consider renting an exhibit and other related assets?
Whether you exhibit at trade shows, host corporate events or utilize branded spaces in other locations, you’ll find endless rental options available today. Unlike past years, you can now rent and customize both portable and modular trade show displays along with most accessories, A/V equipment and other assets. // read more
The trade show floor is often times a sensory carnival. The exhibit hall is packed with hundreds of different exhibitors, all of whom are trying to interact and connect with as many attendees as possible. Due to the overwhelming number of exhibitors, most attendees only visit a small sampling of exhibits. Therefore, you need to be sure you are doing everything you can to entice attendees to visit your booth as they walk past your exhibit. Unfortunately, this is easier said than done.
Legend has it that Benjamin Franklin once said: “If you fail to plan, you are planning to fail.” The same could be said for trade show and event marketers. And if you ask experienced, trade show and event pros, “What is your key to success?” Most will agree a successful face-to-face marketing strategy involves planning well in advance and a willingness to adapt and learn along the way.
To help you plan, adapt and enhance your marketing efforts, we’ve cultivated a list of helpful tools to maximize your trade show and event ROI.
Recently, we explained why 2016 should play out as a year of refinement for the trade show industry. As a follow up, we’ve asked VP of Design Mike Graziani to weigh in on the design trends he expects to dominate trade shows and corporate events in the new year. // read more
The innovators at PwC know that a hands and experiential workspace is a key element to any business development. That is why they created what they call Sandbox, “a large open space with large touch screens everywhere, moveable walls, a reconfigurable classroom space, an electronics workshop for building devices on demand, and a 3D printer for improvising cases for the gadgets.” In this fully configurable, immersive workspace, PwC is able to begin to fully understand and solve clients’ challenges. From there, they are able to work backwards to solve problems through immersive software development that changes the experience for both the customers and the employees.
A Starter Guide to Trade Show Games
It is time to face the hard truth that sometimes trade shows are a boring endeavor. To add insult to injury, you only have a few seconds to catch someone’s attention. You have to be creative to draw people into your trade show booth with the hopes of engaging them in a conversation about products and services. Perhaps the simplest and most cost effective ways to do this is to engage attendees with games.