What is brand storytelling and why is it so valuable for your company?
When it comes time for a consumer to purchase a new product or service that they are in need of, you will find that many people are very brand loyal. When a consumer knows more about the background of a product or feels a personal connection to a company, they are more likely to buy from that brand. It is this loyalty that has us gravitating toward a particular type of soda or coffee when we are thirsty, rather than an unknown company. We like what we know about the company behind the products, so we will continue to support them by giving them our business. // read more