An “iBeacon” is a tiny transmitter that sends out Bluetooth low-energy (BLE) signals to mobile devices such as smartphones and tablets. The iBeacon is Apple’s version of this technology that was geared towards iPhones and iPads. These low-energy signals are great for event attendees because they do not drain your device battery, and they’re perfect for indoor environments since they’re able to broadcast through walls and other physical objects. Think about how convenient that is for conferences, meetings, conventions, trade shows and other events! You can easily engage with attendees because almost everyone everywhere owns a smartphone or device. // read more
How to Guide Event Guests Using iBeacons
Last year, we invested in a new design software program – Vectorworks – to create enhanced 3-D trade show exhibit renderings, help expedite project quotes, reduce client costs and more. So why do – or will – our clients love Vectorworks as much as we do? We asked Christina Moore, senior designer at The Trade Group to explain.
So, what is Vectorworks and what does it do? // read more
The Trade Group’s product development team sure has been busy lately, and one of their latest tasks involved enhancing our Metalli® Compatto™ line of portable trade show displays. The team’s marching orders were to integrate fabric graphics as an option, simplify exhibit setup and give exhibitors more alternatives for customization. // read more
One of the biggest benefits experiential marketing programs offer is they allow face-to-face marketers to capture data about individual attendees and customize experiences based on that intelligence.
- Want to find out what experiences your audience liked or interacted with most – and which experiences they didn’t?
- Want to be able to learn from every event and improve end user experiences and outcomes – get more leads, engage more visitors, etc.?
- Want to know how many captured leads turn into sales and when?
In recent years, large fabric displays and LED light boxes have been growing in popularity at trade shows, corporate events and in other branded experiences – and for good reason. They really stand out in crowded spaces, and due to their lightweight, modular construction, they are easy to set up, transport and store.
To address the growing demand for portable fabric displays, The Trade Group has launched two new product lines: The Light Boxes powered by Lumio™ Technology and Stratos™ Tension Fabric Display series.
Whether you’ve just started to dabble in basic marketing strategies or you’ve been researching effective marketing tools since ads were still only published in print, you may have realized how quickly social media platforms rose up and dominated the marketing world. We’re witnessing sites like Facebook, Twitter, and Instagram effortlessly integrate brand advertising into the feeds of personal accounts, and they are able to permeate the platforms with banners, photos, videos and more. But with all these other companies populating social media sites with ads, how do you get noticed? Start by staying social media savvy. What does that even mean? Social media savvy means keeping up with what platform is hot and fresh to the public—namely your target audience. So go ahead and delete that company MySpace account…I guarantee no one on your friend’s list has logged in since 2009. Right now is all about eye-catching photos and funny or interesting videos (but watch that time length—anything over ~30 seconds is usually too long).
Earlier this month, a few of us from The Trade Group® attended the Experiential Marketing Summit in Denver, Colorado. We were anxious to check out new, innovative technologies and ways to engage attendees for client events. Although there were a few cool pieces of technology that stood out more than others, there was not really anything extraordinary in the exhibit area, so we focused on the workshops.
My team and I attended workshop after workshop hoping to learn that magic element that would make all the difference in the events that we put on for our clients, both big and small. We would scope out our classes, coordinate our efforts to make sure we weren’t all attending the same ones, and off we went. Afterwards, we would reconvene and relay what we learned…which sadly, wasn’t much. The silver lining was – at least we are current on the latest and greatest and not missing anything – which was a relief, but we still wanted something big to take away.
Let’s imagine you’re browsing reviews online for a new smart phone that you’re looking to purchase. You see a couple phones that look pretty nice with just the right amount of cool tech abilities and the reviews seem fairly positive overall. You decide to visit your phone service provider’s store to check them out in person, and as you’re on your way you receive a push notification on your current phone that tells you one of your top new phone picks is now 15% off! Lucky, right? You head straight to that phone model in the store to try it out and decide to buy it. The next day, you receive an email that’s promoting the perfect phone case to go with your new phone. Great, now you don’t even need to shop around for one!
As technology continues to grow and evolve, so do the possibilities of incorporating it into events via apps, beacons, and other forms of technology. We’re moving beyond just using technology because it’s a cool new gadget to actually utilizing the tech for creating meaningful experiences for attendees and collecting beneficial data for companies to analyze and develop. The technology facilitates the experience but it does not take center stage. Some of the leading, contactless solutions are R.F.I.D. and N.F.C. used for access control, cashless payments, and social sharing for clients—which can be a rewarding experience for attendees and also valuable to the brands beyond the event. We should take a holistic view of the event technology strategy using a four-dimensional structure that facilitates a complete experience we can control, share, and relive.
When building your exhibit for a trade show, there are many things to consider…budget, look and feel, attracting the right attendees, and the list goes on and on. Most people do not place being eco-friendly at the top of the priority list because it can seem like an unnecessary additional step. However, it may be more beneficial to your brand and budget than you realize. Despite popular belief, it does not take extra effort and money to create an exhibit that not only looks good but limits its impact on the environment. You can employ a variety of green tactics to save resources, attract business and impress attendees all at the same time.