While many events and trade shows are usually designed specifically for industry professionals, sponsors, retailers and the media, we are witnessing a sudden surge in events dedicated to the public—the people who actually buy and use your products and services. Groups like the Toy Industry Association are realizing that there is a huge demand from fans to attend shows that feature brands and products they are interested in—but how do they still cater to the professional side of trade shows as well?
Why Trade Shows Are Catering to the Consumer
To promote your brand or products you need to be connected with your target audience, and to do that you also need to stay relevant with social media outlets. Social media is constantly evolving to appeal to their audiences, so shouldn’t you? Following in the footsteps of apps like Snapchat and Periscope comes the new addition of live streaming video on Facebook. Live streaming video allows you to directly connect and interact with your consumers in real time, which makes them more accessible to you and you more accessible to them. People want personal, authentic interaction without the inconvenience of going out of their way to contact you.
After a previous show experience with another marketing service ended in disappointment, IOGear turned to The Trade Group® in hopes of producing a successful outcome for CES 2016. In a collaborative effort between IOGear’s desires and The Trade Group’s ideas, we were able to bring their vision to life and generate a positive and professional experience. // read more
I am sure everyone is familiar with a swag bag. For those who aren’t, it is the bag that they give you when you enter for all your take-home tchotchkes, such as lanyards, pens, coupons, and other promotional materials from event sponsors. The appeal of the swag bag is simple. It is the physical embodiment of a sponsor’s messaging and is intended to be something the attendee keeps with them throughout the event. With any luck, they will take home key chains, letter openers and stress balls emblazoned with your company’s logo, serving as a reminder for when they may need your products or services. The unfortunate reality is that unwanted materials get trashed and most of these items, including the bag itself, never make it past the hotel parking lot. The question is: Is there a better way to deliver promotional materials to attendees that cuts down on waste and gets you better exposure? The answer is: Yes, there is! It is called a Virtual Swag Bag, and it is the wave of the future.
Last year, we conducted market research to find out what exhibit design trends were clicking with event marketers. We also asked exhibitors what design elements and features they would like to see that weren’t readily available in the market.
Since The Trade Group design team planned to develop a new line of reception counters and tables, we hoped this insight would offer a little inspiration to our product development team, and it did. // read more
What is the purpose of putting up your exhibit at an event? You want to attract attendees and potential customers—but how does it stand out among the crowd of other exhibits? At The Trade Group®, we solve this dilemma by offering extensive accessories to add to your exhibit. From lighting and A/V to flooring and shelving, there are numerous options to spice up your space!
The growing influence of global social networks like Facebook, Twitter, and Instagram makes reaching out to your potential prospects or even just the general public accessible in a matter of heartbeats—if you can only catch their attention. A great way to propel your ideas forward and encourage attendees to check out your event is to connect your brand and what you do to your global audience through these social media outlets. Using a relevant topic or phrase, also known as a hashtag, makes your post more visible to people linked to those topics. Why limit your event to the eyes of event exhibitors when access to a world of people sits at your fingertips?
Whether you’re launching an event marketing program for the first time or expanding an existing initiative, buying a new exhibit could put a big dent in your marketing budget. Fortunately, buying new isn’t the only option available. Pre-owned exhibits offer a budget friendly alternative, and you don’t need to sacrifice quality to save.
IEM is the longest running global pro gaming tour in the world. Started in 2006 by ESL, the competition features Counter-Strike: Global Offensive, StarCraft II and League of Legends tournaments across multiple continents. For the 2015 IEM event held in San Jose at the SAP center, IEM needed a partner that was used to their work style, flexible and understood their needs for an esport production on such a large scale.