Marketing managers are continually tasked with tracking return on investment (ROI) of the marketing efforts they use to promote their organizations. Tracking the leads that come in through trade show marketing is no different, but it can be challenging for some businesses. // read more
7 Ways to Refine Your Lead Tracking at Trade Shows
If you’re compiling a list of new trade show display ideas for the coming year, a 3D product demonstration might be worth integrating into an existing or new exhibit. The benefits can be wide ranging. Depending on the type and number of products or services your business needs to promote, you could realize cost savings, increased customer engagement, less clutter in your exhibit and more. // read more
In late October, the Center for Exhibition Industry Research (CEIR) released a new report that looks at the most popular on-site events utilized by trade show exhibitors to support their sales and marketing efforts. The research also reveals how high exhibitors rank different activities in terms of effectiveness in achieving their business’s trade show objectives. // read more
As a trade show marketer, you may have never considered leveraging Tumblr to market your company’s trade show presence, but now may be a good time for your company to reevaluate how it can leverage the image-driven platform to reach your target audience before and after a trade show, particularly if your efforts are aimed at reaching millenials. // read more
In late August, the Center for Exhibition Industry Research (CEIR) announced the results of its annual CEIR Index report for the second quarter of 2013, and reported that year-on-year growth in the exhibition and trade show industry remained solid with a 1.2 percent increase overall. While this number is 0.3 percent less than the same time period a year earlier, the organization remains optimistic. // read more
On July 24, The Trade Group, a global exhibiting company, welcomed 110 tradeshow and marketing professionals, representing almost 70 companies to their 15,000 square foot exhibit showroom in Dallas, Texas for their Digital Technology Showcase (DTS). There, attendees were introduced to the newest developments in exhibiting technology while learning how the latest advancements are changing the way we market at tradeshows and conventions. // read more
Exhibiting at a trade show can test the skills of even the savviest marketers. With potentially thousands of attendees canvassing exhibit floors, with many of them experiencing sensory overload, exhibitors seeking to rise above the noise level have to find just the right balance between captivating and annoying. Striking this balance can be a real exercise in creative strategy. However, there is a tried-and-true technique to get the attention of your target audience: Celebrity placement. // read more
There will always be some trade shows that are better than others. Sometimes, however, success depends not upon the audience but upon the companies’ level of preparation. There are several common trade show mistakes that occur over and over again. It’s important to be on the lookout for these mistakes because ignoring them could very quickly lead to disaster. Read on to learn about some common trade show exhibiting mistakes and ways you can fix them! // read more
Incorporating brand storytelling into your trade show marketing plans.
In our blog post earlier this week, we talked briefly about the importance of brand storytelling to your company’s overall marketing and outreach efforts. Not only can brand storytelling give you a chance to provide your audience with a fun back story to explain your company, but it can also help to legitimize your brand by anchoring it to a story and character that is personable and easily relatable to your audience. // read more
Make your trade show exhibit more visually stimulating with these tips.
There is a popular quote from Henry Ford which says, “To see a thing clearly in the mind makes it begin to take form.” It is this idea which explains why many people are visual learners over textual learners, or why some people only begin to understand complex concepts once they are visualized in front of them. Therefore, when it comes time to explaining your company’s products and services at a trade show, sometimes being visual is better. After all, an image is worth 1,000 words, right? // read more