Millennials are the largest group in the workforce today, and research has shown that this group is very interested in experiencing live events. In fact, since 1987, consumer spending on live experiences and events has increased 70 percent compared to total U.S. consumer spending. So, if Millennials aren’t showing up to your event, it’s because they saw what you were offering, and they swiped left.
The drive to attend events is there, but that doesn’t guarantee attendance. Here are seven tips you can use to attract Millennials to your events.