In 2016, spectators tuned in or streamed more than six billion hours of esports, and that number is expected to surpass nine billion hours by 2021. It’s no wonder that sponsors are jumping onboard to collaborate with this rapidly growing industry.
The NFL Just Committed to Esports: Here’s Why You Should Care
When we decided to design a new inline display for our METALLI® line of trade show exhibits, providing plenty of options for customization – both from a design and a functionality perspective – was a key goal. The METALLI Rome 10’x20’ and 10’x10’ inline displays deliver.
Our design team also wanted to provide a high level of design and capitalize on the modern exhibit design trends our customers love. The Rome is truly a versatile exhibit, because it offers: // read more
Silicone edge graphics (SEG), you see them everywhere: tradeshows, retail stores, hotels. The reason for their popularity is immediately obvious. SEGs are very impressive with a nearly photo-realistic appearance in a seemingly frameless display.
So, how is this result achieved?
Friction can be a good thing. Say, for example, you want to stop your car. Without friction, that wouldn’t be possible. That’s the role that friction plays in our lives: to slow momentum and halt forward motion.
Where friction causes problems is when it impedes processes that should flow smoothly. This includes things that are practical, such as a squeaky door hinge, and theoretical, such as smooth conversations or picking up a new technology.
The theoretical is where the role of an experience designer is necessary. Experience design is the art of removing friction from the everyday, and it is an increasingly important aspect of live events.
Part of the agreement of living in a civilized society is that there are rules: traffic rules, familial rules, lingual rules, cultural rules, cider house rules, O’Doyle rules.
The same is true for a U.S. trade show, as anyone who has participated knows, there are rules: many, many rules. And it is easy to overlook one or eight because they are scattered throughout several different documents, such as the trade show’s prospectus, terms and conditions, booth-space rental contract, exhibitor services manual, etc.
Out of thousands of events every year, you want yours to stand out, to be the one that people will remember, talk about, and anticipate next year..
So, how do you achieve this lofty – but possible – goal? Here are 12 tips that will make your event the talk of the industry.
As we shared on our blog earlier this year, printed flooring can transform branded spaces from ho-hum to WOW. But what would you think if we told you The Trade Group has kicked that WOW factor up a notch? We have!
Thanks to recent investments in our production department, we can now print on materials up to 126.5” wide and 2” deep with our brand new VUTEk GS Series 3250X Pro Grand Format UV Printer. The expanded width capacity is a huge step up from the previous VUTEk model – which is limited to printing on materials up to 80” in width.
So why are we so excited about printing on an extra 46.5” of high-grade, vinyl flooring material?
Exhibiting is exciting – but it can also be an extremely stressful experience. A large portion of that stress can be directly attributed to the shipping process. There’s just so much that can go wrong – and it’s all out of your hands.
Shipping costs account for about 12 percent of a company’s total trade show budget. But shipping can also affect other aspects of your budget. For example, drayage fees can skyrocket if you’re not careful. Or a delay on the carrier’s end can result in numerous fees for you.
Well, the good news is that you can set your carrier (and yourself) up for success. By dotting all your I’s and crossing your T’s you give yourself the best chance that all your crates, boxes, and pallets will arrive at the show, on time, and in good condition.
Whether you are planning a storewide facelift or developing a new retail fixture program for your brand, increasing sales – while building brand and product awareness – is the goal. But how do you know your updated window display or fixture program is getting results?
We asked Aston Haswell, Business Development Manager at The Trade Group, to share insight on how to measure the effectiveness of retail merchandising programs, and he recommended the following approach: