The impact of large-format printing is undeniable.
It can be audacious and impressive, capturing an audience’s attention due to grandeur and spectacle.
It can also be surprisingly intimate and whimsical, despite its boldness, especially when used inside.
Regardless, the effect is the same: an audience is captivated by the exhibition and creativity on display. Consumers tend to put a high importance on messages that are delivered large.
When it comes to large-format printing, there are a variety of options. Your specific needs will dictate the format you need. Here is a quick primer on large-format styles and the jobs to which they are best suited.
Direct-to-Board Color Printing
Direct-to-board printing is when images and graphics are printed directly on rigid material. This type of printing can allow you to get very creative with your printing surface. Some possibilities for direct-to-board printing include:
- Heavy-duty foam board
- Corrugated plastic
- Fabrics (such as leather and denim)
Historically, direct-to-board printing has been used for in-store promotions, gallery exhibits, window displays, corporate interiors, outdoor signage, and art installations. However, there the only limit is the imagination for this impressive and economical option.
Inkjet printing is likely what you traditionally think of as large-format printing.
Oversized prints from a high-quality Inkjet printer can make a strong impact. These prints can be up to five feet wide and almost any length. You will also have the decision between glossy or semi-gloss prints.
Inkjet printing can be used for:
- Trade Show Booths
- Floor graphics
- Business Presentations
- Point-of-Purchase (POP) Displays
- Retail Signage
- Vehicle Wraps
- CAD Drawings
When you’re hoping to stand out from the crowd, large-format printing is the answer.
If you’ve decided to “go big” we can help. The Trade Group has the creative team ready to bring your large-format ideas to life. Give us a call at 800-343-2005.