September 5-9, 2017 – San Diego, California
If you design, manufacture or install leading edge home technology products, then the annual CEDIA expo in San Diego is one trade show you don’t want to miss. The CEDIA show is known as one of the top events in the United States for industry professionals looking to check out new products and innovations from leaders in the home tech space.
According to Bryan Haislip, Senior Design Consultant at The Trade Group, “CEDIA consistently puts on a great show, and you’ll always find really awesome exhibits there. Attendees can expect to see plenty of new products being launched and have multiple opportunities to hear from industry leaders throughout the show.”
In recent years, smart home technology has continued to become more prevalent at CEDIA – and the 2017 event was no exception. In fact, The Trade Group had a seat on the front lines of the connected home conversation due to its support of clients ONKYO and Google + Nest at the show.
ONKYO: Keeping consumers connected in every room of the home
For CEDIA 2017, ONKYO wanted to highlight how its different brands – ONKYO, Pioneer OPI and Integra – integrate with technology from key smart home industry players, such as DTS, IMAX, Dolby, Google and Amazon.
As Haislip explains, “ONKYO’s goal was to show how its products live and breathe in real life applications throughout the home through its partnerships with some of the biggest names in smart home innovation.”
To accomplish this goal, TTG created a design that included several distinct spaces for the individual brands throughout ONKYO’s 50’x60’ exhibit. The design team ultimately created separate, realistic, at-home experiences so visitors could discover how ONKYO and its partner smart home products could be integrated into kitchen, living room, office and home theater spaces.
“Illustrating the concept of connectivity and how the client’s products interact with where the world is going – the smart home – was a big push for ONKYO. By allowing attendees to experience their products in realistic environments, ONKYO’s CEDIA exhibit helped ensure the company’s brands would be at the forefront of the smart home conversation moving forward,” Haislip says.
Google + Nest: Making homes smarter together
At CEDIA 2017, sister companies Google and Nest co-exhibited in the same space for the very first time. As Gene LaNois, GM of the Nest Professional Channel told CE Pro, the two companies “build connected devices for the home that complement each other, so it made sense to join forces with shared messaging for home-technology integrators and vendors alike.”
The key goal for Google and Nest was to illustrate how the companies’ products work together and interact with consumers in their daily lives. Along with promoting the launch of the new, more affordable Nest Thermostat E, multiple product display and demo stations with other smart home products were interspersed through the 30’x60’ experience.
Visitors could learn about smart home products such as the Nest Cam IQ security camera, Nest Thermostat comfort controls and associated features, Google Wi-Fi boosters, Google Home personal assistant, Google Chromecast streaming media platform and more. Mike Soucie, Sr. Product Marketing Manager for Nest, and Mark Spates, IoT Products expert at Google, even held a fireside chat at the booth to discuss their collaboration.
When the client met with TTG, they tasked the design team with creating a space with a clean, homey, midcentury modern feel, featuring existing wooden “nest” structures they provided. To tie the “nest” structures and the space together, TTG incorporated several large overhead beams – 65-feet and 40-feet in length – into the space.
According to Haislip, “The beams were truly an ingenious addition on the part of our design and engineering team. Instead of using real wood, the beams were constructed of SEG fabric graphics printed in a wood design, which the designer painstakingly tested to ensure the panels looked realistic. The beams not only looked great, they were lightweight, and therefore much easier and less costly to install.”
Wood “paneled” divider walls, light grey carpet and white accents – including a hanging sign and 3-D Nest and Google logos – further reinforced the simple, homey, modern feel of the space.
Looking for an exhibit or experience that brings your smart home products or services to life?
Give us a call at 800-343-2005 to speak with one of our friendly sales consultants today. We specialize in creating one-of-a-kind branded spaces and experiences that engage, educate and leave a lasting impression.
Click here to download the case study PDF