Live events are on the rise. Over the next few years, spending on in-person brand experiences and events is going to increase. This is in part due to that fact that people, especially millennials, are choosing to spend their money on experiences and events over buying things. However, they crave new experiences and want events to meet their expectations.
So, how can you not only cater to these expectations but also build anticipation for your event? For answers, let’s look to a master showman: Walt Disney, well … his legacy, anyway.
I have a friend who recently took a trip to Disney World. This trip was for the family, and my friend was being a team player, fully expecting to hate every second. It should come as no surprise that my friend wound up loving the trip – in part because it’s a place of magic and only someone with a heart of stone would not fall for it, even a little.