If you’re involved in promoting and marketing your company, no doubt you’re familiar with the concept of “cross-channel marketing.” In fact, it’s likely you’ve embraced cross-channel marketing as the focus of your overall marketing efforts. Are you, however, fully utilizing every channel at your disposal?
Companies often overlook their events, viewing them as big, one-off shows without considering how they fit in their larger cross-channel marketing plans.
Cross-channel marketing can help provide visibility into your consumers’ habits and needs, sharpen your marketing strategy, and personalize your outreach. Events provide just such an opportunity: showcasing your business and products on a very personal level. In fact, making new connections is the major benefit of event participation. // read more