Whether you are preparing for your first trade show or your 50th, one thing is certain: you have a lot on your plate. From the having the exhibit designed and fabricated, to training your booth staff, to making a marketing plan, you are about to spend a large chunk of your time and marketing budget. Don’t worry, though, the ROI of a trade show makes the effort a worthy investment. Fortunately, this handy guide can help smooth the trade show budget-planning process. // read more
The Trade Group Blog
The Trade Group Blog
2016 was a record year for U.S. car sales. In fact, it was the seventh year in a row that automotive sales increased.
Even though consumers are ready to buy, the automotive sales industry remains ultra-competitive. To attract customers, car dealerships must stand out from the crowd or they will find themselves lost in the shuffle.
Large format signs help dealerships draw customers to their doors and away from the competition. Here are some ways that specialty graphics and large format signs guide consumers on their journey from prospective buyers to new car owners. // read more
The trade show world is filled with words and acronyms that are not widely used and may not even make sense outside of an event. This terminology can even confuse someone who has worked in the business for years.
Imagine you’re getting ready for a trade show and somebody says, “I’ll give the carrier a call, but I’ll need a BOL in order to ship that. And someone will need to meet the driver at the marshaling yard for the modular exhibit drayage.”
Would you know what that person was talking about, or would you just smile blankly until he or she slowly backed away? // read more
Savvy retailers understand that one of the most effective ways to combat the browse-from-home convenience of online shopping is to transform the physical retail experience into an event. The first opportunity to wow customers is with an eye-grabbing and memorable window display.
A dynamic window display can seize a customer’s attention by merging the retail experience with digital technology. These are often bold and showy, like an interactive window for Diesel’s “Destroyed” clothes campaign that let customers modify weather effects inside the display. // read more
If you think cushiony comfort is the only benefit flooring offers in trade show exhibits, retail environments and other branded spaces – think again. The Trade Group’s custom, printed flooring allows brands to do so much more.
Printed flooring can serve an unlimited number of branding and functional purposes, because we can print just about anything on flooring you can dream up. In other words, anything you can print on a hanging graphic – even photos – can be printed on flooring, thanks to our VUTEk hybrid, flatbed printer, which prints on materials up to 2” thick. // read more
On February 28th, 2017, Malcolm Gilvar, Executive Vice President of Sales at The Trade Group, led a seminar on Booth Staff Training and how to improve your current show floor system. According to Gilvar, companies can expect to see an “increase of 36% in ROI from first time you implement booth staff training in your program.” Trade shows are a crucial opportunity to connect with attendees and convert them into potential clients. 56% of attendees rate trade shows as having the most value of any face-to-face marketing interactions. In person sales calls are a distant second at 26%. People are going to shows to find what they need—90% of trade show attendees use trade shows as their number one source of purchasing information, and 57% of attendees will make a (show-influenced) purchase decision within 12 months. // read more
What do attendees want to see? This is the focus of part three of CEIR’s report on “Attendee Retention Insights.” Just because organizers offer education sessions doesn’t mean guests are attending—so let’s dive into what education formats, topics and speakers attract visitors and drive repeat attendance. // read more
It’s official. The Trade Group recently launched a new Commercial Graphics division, and we’ve brought on a dynamic duo to lead the charge. Sales Consultant Lori Harvey will be driving sales efforts, while Pete Adauto will serve as Project Manager for the division.
According to Chris Stone, President and Co-Founder of The Trade Group, “As with the Event Services and Retail Merchandising divisions we launched in 2016, more clients have been asking us to create commercial graphics for applications beyond trade shows and events. So, pursuing these projects proactively really makes sense for our business over the long term.”
Both Lori and Pete bring decades of commercial graphics experience to the table. Lori’s background includes more than 20 years in advertising and print sales roles, and Pete’s expertise includes more than 20 years of experience as a project manager, production manager and graphic designer in the space. // read more
In 2016, global real estate software solutions provider Yardi asked The Trade Group to help refresh its existing trade show exhibit for the National Apartment Association’s (NAA) annual trade show. With just under 200 trade shows on Yardi’s agenda, NAA is the largest multifamily conference the company exhibits at each year.
According to Brigitta Eggleston, National Marketing Manager for Yardi, “As an industry leader and highest level sponsor of NAA, it’s important to Yardi to have a sizable and significant presence at the annual NAA trade show.”
Built in 2010, the original exhibit had definitely seen its share of events over the years. So Yardi asked The Trade Group to refresh the design and also address logistical and strategic needs. // read more
When gauging the success of your exhibit at a trade show, one of the most important measures is the event’s ability to attract and retain a quality attendee base. In part one of this CEIR report series, we discussed the basics for building an attendee retention strategy at a trade show. We looked into who your attendees are, why attendees become loyal visitors to events and what organizers focus on to motivate attendees to return. This portion of the report covers exhibition floor features that drive repeat attendance—namely, the quality of face-to-face interactions with booth staff, and the quality of product interactions. // read more