Experiential marketing involves a strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand. Unlike print, radio and television mediums, experiential marketing engages multiple senses and creates a connection between the consumer and the brand. In the webcast produced by TTG’s Vice President of Sales, Malcolm Gilvar, and Vice President of Design, Michael Graziani, they examine specific case studies to demonstrate how clients were able to create an experience no matter the budget. They also explain the various interactive tools that are available to create your own brand experience. // read more
The Trade Group Blog
The Trade Group Blog
When you’re presenting content to your audience, you wouldn’t just post it without some sort of description to explain why it is important or interesting. No matter how short, your goal is to tell a story because it gives your content a key sense of authenticity. In this case, we’re focusing primarily on marketing videos but the idea is still the same. The combination of visuals with words is ideal for the human brain to process and understand. Think about when a person tells a story: they are speaking while supporting their words with facial expressions and hand motions to emphasize key aspects—and the audience responds to these cues. However, if you can’t captivate people with your story, you won’t be heard. // read more
From orchestrating esports competitions for IEM, DreamHack and Turner ELeague, to facilitating annual sales meetings for clients like clothier J. Hilburn, our Event Services team works hard to make brands shine at live events.
But one nagging challenge kept popping up. What would it take to successfully integrate generic, mismatched, rental stages into the live environments we design and execute?
Stages – or deck systems – play an integral role at live events, but the rental stages provided by event venues often miss the mark. Sure, we can find a way to make them work, but we knew there had to be a better solution. // read more
The ANDRITZ GROUP, headquartered in Graz, Austria, is an international leading supplier of plant equipment and services for hydropower stations, the pulp and paper industry, metalworking and steel industries and solid/liquid separation in the municipal and industrial sectors. ANDRITZ Separation, a business area of the ANDRITZ GROUP, is the “world’s leading separation specialist with the broadest technology portfolio and more than 2,000 specialists in 40 countries.” It is a significant driving force in the development of separation solutions and services for several industries – from environment to food, chemicals and mining & minerals. // read more
With the advent of the “smartphone” followed the development of apps that allowed consumers to customize their devices and access tools for everyday life. Today, there is literally an app for everything—if you look in Apple’s App Store, you have access to over 2 million apps, and 2.2 million in the Google Play store. As software development grows and becomes more accessible, the possibility surges for anyone to create and maintain their own app. Apps can be more than just addictive games too—event planners have already taken advantage of the benefits of incorporating an app into their event in 2016. Based on the projected course, we can make predictions for event app trends in the upcoming year and help you stay informed and prepared! // read more
Over the years, The Trade Group’s warehouse and production teams have developed a number of quality assurance (QA) practices to keep our client’s trade show exhibits and other assets in tip-top shape. These QA measures were also designed to help ensure those assets – with all parts needed for assembly – arrive unscathed and on time at each client’s designated event venue.
This system of checks and balances is vital in the world of live events, where we’ve learned to always expect the unexpected. So what quality assurances can you expect as a customer of The Trade Group? // read more
Founded in 1946, Onkyo USA is known in the consumer electronics world as a premier manufacturer of audio and home theater technology. As the company made plans to exhibit at the Custom Electronic Design & Installation Association (CEDIA) 2016 show, they asked The Trade Group to design a 50’x50’ custom trade show exhibit that would accomplish four key goals:
When you think of pre-owned you might think “used” or “old” and “worn”—but what if you knew you could get the exhibit you want with the same quality as a brand new display at a fraction of the cost? The truth is pre-owned can save you hundreds or even thousands on your marketing expenses. If that’s not enough to impress you, keep in mind that all refurbished exhibits are carefully inspected for damage, and parts are repaired or replaced as needed.