Thursday, October 13th, 2016: As The Trade Group prepared for its highly-anticipated 30th Anniversary celebration, every department felt the quiet buzz of suspense as the hour drew closer for guests to arrive. Weeks of planning, coordinating, designing and constructing were finally coming together as a concerted effort for the big night. From installing a new showroom to setting down flowers at the entrance, no detail was left untouched—even printed name tags for each RSVP guest. // read more
The Trade Group Blog
The Trade Group Blog
While you may think of The Trade Group as an exhibit design and event marketing services firm, we want to let you in on a little secret. We also have an event services team that helps organizations plan and execute live events such as trade shows, corporate events, esports gaming tournaments, annual sales meetings, speaking events and more.
The truth is the event services and coordination aspect of our business evolved naturally over time. You see, after 30 years in the face-to-face marketing industry, we’ve not only designed thousands of trade show exhibits, we’ve spent umpteen million hours by our clients’ sides, making sure their exhibits made it to the appropriate destination and were set up and functioning on time. // read more
Special Family Inc. is categorized as a non-profit organization:“The Corporation is organized pursuant to the Texas Business Organizations Code. (2) The purposes for which the Corporation is organized are exclusively charitable within the meaning of the Internal Revenue Service Code, Section 501 (c) (3), and the Texas Tax Code, Section 11.18. Specifically, the Corporation’s purpose is to: foster family education and youth counseling social on issues of the greatest Importance by providing educational outreach programs to the overall public through television, radio, internet and media print, including, but not limited to, programs focused on…(vi) Dealing with the autistic child and learning to deal with your child’s physical and mental disabilities and those of others in your community and workplace…”
When Fidelis™ Cybersecurity asked The Trade Group to design a new 30’x30’ trade show exhibit for the Black Hat® 2016 conference in Las Vegas, we couldn’t wait to get started. Fidelis wanted to create a fun, destination exhibit and environment that attendees would not only seek out, but once inside, also want to hang out and stay a while. // read more
If you’ve stopped by The Trade Group’s Dallas headquarters recently, you probably heard a little banging, hammering and sawing going on. So what was all the noise about? We were living in a construction zone for a few weeks while our printing department and showroom were overhauled.
In order to make space for a new, high-tech, fabric printer, we had to steal a little space from the showroom. Not that the showroom minded. In fact the timing was perfect, because our design team has been busy creating new trade show displays and accessories, while updating some of our popular classic exhibit designs.
So, it was time to share these recent design innovations along with some recent technological advances that are gaining popularity at trade shows and corporate events, as well as in branded spaces. // read more
You’re shopping for groceries at the local supermarket and you spot the most delicious-looking red apple in the produce aisle—you just have to buy it. You go home, unpack your bags and take out the apple. You’re thinking: “Wow, I gotta try this apple.” After washing it, you take a bite only to realize it’s about as tasteless as a raw potato. But how? It looked so bright and beautiful! // read more
If you’ve been keeping tabs on The Trade Group recently, you know our design team has been working overtime. Undoubtedly, 2016 has been a year filled with product launches and updates. Our next product launch – the 20’x20’ Milan exhibit – kicks off a brand new approach to exhibit design.
The Milan is the first exhibit to be featured in our new Pennuto™ line of modular trade show displays and combines 360 degrees of branding with an open feel. When you enter a customized Milan display, you will feel like you have been transported into a completely new environment. // read more
You may already know how to execute your marketing strategy in all the traditional formats (email, calendar events, social media), but what if you could simplify your process AND give it some flair? From communication and organization to design and content generation, we have a list of online tools to help you build your marketing strategy with style. // read more
If you think of your trade show exhibit as a large, three-dimensional advertisement then it should be simple to understand the priorities in advertising: first — attract attention, second — engage that interest, and third — provide information. Filling your exhibit with information and text may seem like a logical decision, but it could cause people to stroll right by you to the exhibit that makes them say, “ooh pretty!”
But why? People need to take interest in what they see before they’ll make any level of effort to find value in what you want them to know. Once they’re interested, they’ll even inquire about your company and what you have to offer. // read more