What do fabric, organic materials and kinetic lighting have in common? These are just three of a whopping 21 trade show trends TTG’s VP of Sales Malcom Gilvar recently discussed at a lunch and learn at our Dallas headquarters. ICYMI, we’ve compiled some highlights below, as well as a link to the presentation in its entirety.
The Trade Group Blog
The Trade Group Blog
It’s a jungle out there, and the trade show floor can be merciless toward the little guy.
While the behemoths gobble up attention with a prime location and a virtual reality tour of their product on a cellular level – you’re stuck in the middle of row ZZ. Your product may actually rival theirs, but your location doesn’t. And that’s the problem.
The Trade Group provided manpower, graphic design services, portable buildings and more for the sold-out lifestyle and automotive event benefiting Momentous Institute
Data analytics have quickly become essential to understanding and reaching your consumers. It wasn’t long ago that the notion of gathering data at events seemed nearly impossible and a potential breech of privacy. Today, judging the success of an event requires analyzing massive amounts of information, data, and metrics.
Yet, data collection for events is still in its infancy. At most events, organizers collect the majority of data from ticket sales. Then brand partners and exhibitors are expected to gather their own data, which is rarely shared with the event organizer.
Humans need light; we crave it. As kids, it’s what drove the monsters away in the night. As adults, it nourishes our bodies with vital vitamin D. Well, I guess it does that for kids, too – but the monster thing was much more important at the time.
The point is: We react positively to light. Fireworks, neon signs, images flickering on a screen in a darkened theater: these things all attract and hold our attention.
Recently, The Trade Group was honored to lend a hand to our friends at the 114th RC Aero Squadron, by donating signage for its annual Warbirds Over Grapevine event. According to David Halker, who coordinates the annual event, “This is the fourth year we’ve raised money for military charities, and the second-year proceeds will benefit Snowball Express.”
The arenas where they play are elaborate computer labs and their spectators are mostly virtual, but more and more colleges and universities are making sanctioned esports teams an important part of their campuses. Esports’ popularity is growing: on college campuses and nationwide.
You stand on a dark stage. The sound of the audience behind the curtain is barley audible due to the din of your own rapid breathing and the blood pounding past your ears. The curtain opens and light floods your eyes. Applause bursts from the crowd then falls away. Someone coughs. Anxiety washes over you, so you do the only thing you can think of, the one thing you have been preparing the past months to do: you say your line.
Contemporary venues are built with every modern convenience in mind. They have audio speakers positioned throughout, HD screens for videos or presentations, and the necessary cords and equipment to connect any device.
These locations are also acutely aware of the power needs of your attendees. So, there are plenty of outlets for anyone who needs to plug a device in for a quick charge.