The Trade Group Blog
The Trade Group Blog
Customer feedback is critical in ensuring that your business is successful. When used correctly, the feedback will connect your business with the wants, needs, ideas and criticism of your customers. This is a great way to make improvements to your business and to create a loyal customer base. Consider your exhibit event a prime time to receive feedback. The information gained from the attendees that come to the booth can provide knowledge of whether the booth is a success. Did your message come across in a positive way? What are the customer observations of the booth? What suggestions for improvements did the attendees have? The answers to these questions can be obtained in a few simple ways. // read more
Sometimes a whisper is more effective than a scream to get a message across. This applies in speaking as well as the design of an exhibit. Designing the trade show exhibit to have more impact, without being overly obvious or blatant through reduced clutter, can amplify your message. // read more
Exhibitors with restricted budgets can utilize a rental exhibit as an option. If your company is only planning to attend a few shows the cost advantage of renting versus owning an exhibit may make a smart choice. The savings between renting and owning if it meets your needs can be used to increase your marketing efforts and increase the results of participating in a show. // read more
Are you using blogs as a social media tool to improve your marketing for your trade show? Do you know how blogs can tie together pre-show, show floor and post-show activities to achieve maximum results? Are you engaging with your ideal target market to generate interest, gather their feedback and improve your conversation rate? Blogging is an ideal way to interact with your target market and generate positive results. // read more
Recent studies show the exhibition industry outperformed the US economy.
It is no secret that the decline of the US economy has made a huge impact on each and every American business in the last ten years. Whether you are the company manager, a business executive, an entry-level salesman, or the head of your marketing division, chances are you have had to make some kind adjustment in your position in order to make up for the effect that the economy has had on the business world. // read more
How to attract attendees to your trade booth through their sense of smell.
One of the biggest goals of any company attending a trade show is to share their company message with attendees and to leave a lasting impression of their brand on each person that they speak with. // read more
Using promotional models as a way to attract attendees to your booth.
It’s no secret that we live in a very image-based society. Simply looking professional is not enough anymore in the business world―you have to embody the message of your company while also dressing nicely, looking attractive, being extremely pleasant and acting appealing all at the same time. // read more