The Trade Group provided manpower, graphic design services, portable buildings and more for the sold-out lifestyle and automotive event benefiting Momentous Institute
Dallas-based Park Place Dealerships is a steadfast supporter of the communities where its employees work and live. The company donates time and money to organizations that further the arts, education, medical research and children’s advocacy.
One beneficiary of Park Place Dealerships’ support is Momentous Institute, an organization committed to helping children reach their full potential. Momentous Institute was launched by services organization Salesmanship Club of Dallas and is the sole beneficiary of proceeds from the annual AT&T Byron Nelson PGA Golf Tournament.
In September 2017, The Trade Group joined forces with Park Place Dealerships, the Salesmanship Club, and other organizations to co-sponsor the 2017 Luxury and Supercar Showcase at the Four Seasons Resort in Las Colinas.
The event featured VIP experiences, racecar drivers and fun for all ages
Along with featuring some of the world’s most coveted luxury and high-performance vehicles – Maserati, Rolls Royce, Bentley, Bugatti, McLaren, Mercedes-Benz, Porsche, Lexus, Jaguar, Land Rover, Volvo and others – the showcase also offered a variety of high-end culinary, fashion and kid-friendly events.
The Trade Group donated labor, graphic design services, tents, portable climate-controlled buildings and plenty of comfortable spaces to sit down, grab a refreshment, relax and chat with friends and event sponsors. Highlights included:
Three branded AirClad structures.
TTG donated three portable buildings from its AirClad Fast Architecture rental fleet: Two 10’x10′ OiOs and one larger XPO6×10. With a modern design, easy setup, climate control and branding options inside and out – AirClad structures are ideal for outdoor VIP events. Each unit was customized with branded graphics and other personal touches throughout.
- Lexus-Mercedes Benz-Porsche Racing Teams OiO. Graphics with the racing team’s branding wrapped the exterior of this OiO, which was a draw for autograph seekers at the event. The interior featured a floor-to-ceiling graphic of a race track and provided a private space for the race car drivers to take a break in air conditioned comfort. TTG also provided a black reception counter out front, so the drivers had a dedicated space to sign autographs.
- Texas Scottish Rite Hospital for Children OiO. A sponsor of the Kids’ Concourse at the event, Scottish Rite’s OiO was wrapped in branded graphics on the exterior. TTG customized the interior by paying homage to the children Scottish Rite serves with a floor-to-ceiling graphic depicting the interior of the hospital and colorful pillows and playful kid-friendly accent pieces throughout.
- The Trade Group XPO Lounge and Gallery. TTG’s XPO and surrounding space was a big draw at the event, because plenty of comfortable seating was available. Guests were delighted that the TTG team was giving away free bottled water at the custom, white, rounded bar set up outside. The unit itself was wrapped with branded graphics and was open on both ends to enable airflow.The interior was designed to resemble an art gallery, where visitors could view “artwork” featuring the AirClad Fast Architecture line. Faux hardwood flooring inside, faux brick flooring outside and touches of greenery – inside and out – further elevated the spaces.
Thirteen branded tents for the auto manufacturers and Park Place Dealerships.
Pristine, white tents were customized with each of the luxury automobile brands’ logos on the top and inside back. TTG also donated four comfy chairs, a table and reception counter for each space.
Sixty+ Blofield Smart Chairs.
To take comfortable seating to a new level, TTG donated more than sixty Blofield Smart Chairs to be used at the event. Guests could “take a seat” at the auto manufacturers’ tents and at the TTG XPO and outdoor lounge. These innovative chairs work great for upscale, outdoor events because they inflate in less than a minute, remain stable on nearly any surface and look high-end due to waterproof seats that look and feel like real leather.
✔ $30K for Momentous Institute
✔ Modern, outdoor, VIP environment that exceeded expectations
✔ Let’s do it again next year!
Both VIP and general admission tickets for the Showcase sold out prior to the event, which allowed Park Place Dealerships and its sponsors to meet their goal of a $30,000 donation to Momentous Institute.
Park Place was so pleased with the turnout and its successful, worry-free collaboration with The Trade Group, that they are already making plans for next year.
Following the event, Liz Shafton, Senior Marketing Manager at Park Place Dealerships shared, “Your support truly elevated our event. I can’t thank you enough for all that your team offered in this inaugural year of our Luxury & Supercar Showcase. I was blown away with the racing and Texas Scottish Rite Hospital for Children pods and your placement and activation of the Trade Group space was spectacular!”