After a previous show experience with another marketing service ended in disappointment, IOGear turned to The Trade Group® in hopes of producing a successful outcome for CES 2016. In a collaborative effort between IOGear’s desires and The Trade Group’s ideas, we were able to bring their vision to life and generate a positive and professional experience.
- Quality, timely service from start to finish
- Unique, detailed displays for IOGear products
- Delivered true rendering to reality
IOGEAR is a leading connectivity manufacturer that provides complete KVM (Keyboard, Video, Mouse), Networking, Digital Audio/Video, Mobility, and Desktop solutions. IOGEAR headquartered in Foothill Ranch, CA, offers innovative Consumer Electronics and IT solutions that enable convergence through connectivity in the home, at the office and on the go. Founded in 1999, the company provides a broad range of products that help integrate technologies in everyday life, share resources, decrease clutter and energy consumption, and reduce electronic waste. The company is environmentally-conscious and emphasizes conserving natural resources to employees and customers through its GREEN initiatives. IOGEAR, Inc. is committed to providing innovative all-in-one computer connectivity solutions and support for users. The goal is to provide economical, ecological and user-friendly tools for the user to access complex and sophisticated technology. IOGEAR’s solutions are designed to help the user enhance and enjoy their lives with the convenience of state-of-the-art hi-tech products.
In the previous year before partnering with The Trade Group, IOGear experienced poor service and an incomplete exhibit both during the scheduled preview and at the show. Parts and graphics were missing due to disorganization, which left IOGear ill-prepared to properly exhibit for the show.
For CES 2016, IOGear was hesitant to utilize a company from out-of-state, but they approached The Trade Group to design and build their new exhibit. They wanted an exhibit that would feature signature products like their LCD KVM and KVMP—which they had difficulties executing in the past.
From the very onset of the project, Austin Montgomery (Design Consultant) sought to deliver excellent customer service to demonstrate his intentions for both a successful show and a positive client experience. We made sure to meet every project deadline and establish a consultative partnership with IOGear. The exhibit design featured IOGear colors (green and black) to reinforce their branding, and a large tower was planned to stand out among other exhibitors while showcasing their various TV Monitor sizes. The counters included unique green under lighting for visual appeal, and KVM Drawers were incorporated into the shelving to display the LCD KVM and KVMP Switch.
From the exceptional customer service to the exhibit being completed on time for both the preview and the show, IOGear was impressed with The Trade Group’s deliverability. They were pleased that the constructed exhibit looked exactly like the rendering we promised, and the ideas we implemented into their vision for the exhibit helped to highlight not only the products they wanted to present to customers but their brand as well. Austin Montgomery insured quality, professional customer service by communicating with IOGear throughout the project and even picking up the clients from the airport to ensure they felt comfortable arriving for CES 2016.
“The real surprise is that building it all out matched the renderings perfectly.”
-Gene Chi, Director of Marketing, IOGear
“This year was probably the easiest year in the 24 years I have been coming here… Great onsite help. I’m very happy!”
– Derek Hamilton, Product Manager, IOGear
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