Using promotional models as a way to attract attendees to your booth.
It’s no secret that we live in a very image-based society. Simply looking professional is not enough anymore in the business world―you have to embody the message of your company while also dressing nicely, looking attractive, being extremely pleasant and acting appealing all at the same time.
Whether you like it or not, the way you look and present yourself is often judged and assessed in many different surprising situations: a job interview, a company meeting, a sales appointment, and even throughout a trade show event.
Because of the large impact an image can have on potential leads at trade show events, many companies will often consider hiring promotional models to work at their booth and represent their company during a trade show convention. These models, also referred to as trade show models or “booth babes,” are a great way to create positive brand association within potential clients and can help direct positive attention to your trade show booth.
Why Hire A Promo Model?
The job of a promotional model is to drive consumer demand for a company’s products, services, brand or concept by directly interacting with potential consumers. These models are typically attractive men or women that have been trained as freelancers in the art of interacting with clients and brand promotion. Companies may either hire them to work a trade show floor space or booth, or even walk around the trade show handing out fliers or promotions to attendees.
If used the correct way, these promotional models can help to reach potential customers that may have otherwise passed by your booth.
What Are The Benefits of Hiring A Promo Model?
One of the largest benefits of hiring a trade show model is that you are creating a live experience between educator and client that reflects on the products and services of your company. Whether they are walking around the exhibit space creating a buzz among attendees or remaining stationed inside the booth itself, trade show models can draw in leads and provide them with basic information about products and services. They may also be used to distribute marketing materials or to gather information from consumers for future promotions.
However, if you do decide to hire a promo model for your company, you should always ensure that they can speak intelligently about the products and services that your company offers. Be sure to teach them the basic services and messages of your company and run through your most important selling points. Also, be sure that they know how to assess who is an ideal lead for your company.
Overall, it’s important to remember that a trade show model not only serves as a direct image and branding point for your company, but you should look at them as an extension of your overall exhibit. Think about the message you are hoping to sell about your brand and make sure that your promotional model embodies that message. Before you know it, you will find that this particular way of advertising your company may lead to higher ROIs and more leads than ever before.