Thursday, October 13th, 2016: As The Trade Group prepared for its highly-anticipated 30th Anniversary celebration, every department felt the quiet buzz of suspense as the hour drew closer for guests to arrive. Weeks of planning, coordinating, designing and constructing were finally coming together as a concerted effort for the big night. From installing a new showroom to setting down flowers at the entrance, no detail was left untouched—even printed name tags for each RSVP guest.
As guests arrived, they were immediately greeted by the marketing team, who checked them in and directed each guest to the TTG-branded photo opportunity. Guest photos would be sent to the graphics department to print – on site — on a custom, acrylic frame that they could take home along with a gift bag full of other TTG takeaways.
Unveiling the Showroom
Guests proceeded to the showroom, where they were welcomed with appetizers catered by Redhead Catering and the sounds of acoustic guitars to set the tone. The Trade Group’s design consultant team was on hand to inform people about our capabilities and the explain the benefits of each exhibit design.
Portable Alfa kits and modular Compatto displays lined the entrance into the showroom, which opened up to reveal our new backlit Milan and Turin exhibits. Each display showcased a different feature of our upgraded products: portable and LED backlit fabric, light boxes, modern flooring and more. Guests were especially impressed with our double deck, which was fitted with pendant lighting and interactive display cases. Our cutting-edge 3D printer was also featured within the exhibit, and Christy tiles were installed and programmed to demonstrate their unique video presentation. Stairs leading up to the upper part of the deck allowed attendees to stand and overlook the showroom from a fresh perspective.
The momentous reveal came with the construction of a stage and floor-to-ceiling video wall, complete with truss and floor lighting, as well as a soundboard and acoustic paneling. The screen played a series of videos highlighting The Trade Group’s most notable projects over the years until it was time for our special guest speaker to take the stage.
Guest Speaker: Jackson Young
We invited a special guest speaker, Jackson Young, to give a presentation to attendees during our 30th Anniversary celebration. He is an exhibition and digital user experience design practitioner who works across multiple mediums, such as museum exhibits, toys and games, and web and mobile platforms. Young also serves as an Adjunct Associate Professor at Fashion Institute of Technology’s Master of Arts program in Exhibition Design. He is a frequent speaker at exhibition design conferences, and was most recently the Keynote Speaker at the XVI OSPI Meeting in Vancouver this past July.
Jackson spoke about technology: starting with where we began (blocky phones and film cameras) to how far we’ve come and where we can go (virtual reality and food-generating robots). The audience was struck with nostalgia as they reflected on the old technology they grew up utilizing and wowed with the endless possibilities of the technology we’re developing today. TTG’s CEO, Chris Stone, wrapped up the presentation with a promise that The Trade Group would always seek the latest and greatest technology to implement into our exhibits and events, whether it’s revolutionary lighting, interactive digital elements or a new state-of-the-art building material.
After the presentation came to a close, guests were invited to stay for the remainder of the showroom open house. The caterers brought out delicious banana pudding and deconstructed key lime pie for everyone to enjoy, and the murmur of excitement carried on people lingered long into the evening, appreciating the atmosphere and conversation, and eventually made their way home with a TTG gift bag and personal photo from the party.
Our 30th Anniversary celebration was a huge success thanks to every member of The Trade Group family who put in countless hours and tireless effort to make this event happen. From the warehouse crew to the design, graphics, marketing and sales department, everyone played a key role in bringing TTG to the next level.