It wasn’t long after Sales Consultant Lori Harvey began her tenure with The Trade Group that she had an aha moment. As she explains, “I realized what really sets us apart in the commercial graphics space is that The Trade Group is not just a print shop, we’re a creative house.”
Harvey takes her role as a consultant seriously
“So many companies turn to traditional commercial printers to purchase signage, but they rarely receive any creative recommendations for their projects. Here, we take a consultative approach with our commercial graphics clients, listen to their needs and pain points, then develop a solution based on their specific goals,” she says.
If you have turned to The Trade Group in the past to design a trade show exhibit or other branded space, or for help producing a live event or experience, this consultative approach probably comes as no surprise to you.
According to Stephanie Chavez, Marketing Director at The Trade Group, “Our trade show and live events side has always operated in a consultative fashion to help our clients think strategically – before, during and after an event. Now we’re applying that same philosophy to the commercial graphics programs we develop for clients.”
From one-dimensional banners to 360-degree experiences
Indoor commercial graphics come in many forms, from the simple to the complex. Together, Harvey and Commercial Graphics Production Manager Pete Adauto can help clients with everything from the basics – like posters, signage and banners – to the BIG and complex.
“While we can fulfill traditional indoor commercial graphics needs –i.e., banners, hanging signs, window clings, elevator and escalator graphics, promotional signage for an indoor sales center, etc. – The Trade Group’s expertise in designing full-on 360-degree branded environments sets us apart from commercial printers,” explains Adauto.
Our creative team also LOVES developing immersive experiences for our clients. So along with designing commercial graphics to raise product and brand awareness, we can create interactive experiences that transport visitors to a space that speaks to your brand and provokes an emotional response. Just ask us how.
From concept to installation – our team can create strategic indoor commercial graphics solutions from floor to ceiling and everywhere in between.
We merge technology and know-how to take indoor commercial graphics to the next level
In recent years, The Trade Group has invested heavily in state-of-the-art printing and fabric finishing equipment. So if you want to purchase your indoor commercial graphics direct from the source, you’ve come to the right place.
One of our favorite new toys is our VUTEk GS Series 3250X Pro Grand Format UV Printer, which allows us to print on virtually any material up to 2” thick, 10’ wide and any length.
This amazing technology combined with our decades of experience designing branded spaces really gives Harvey, Adauto and team the edge in the commercial graphics arena.
So what’s hot in indoor commercial graphics right now?
Large SEAMLESS banners and murals
Yep, thanks to our fancy new VUTEk printer we can print any image of your choosing on seamless graphics up to 10’ wide. The length is up to you. Sweet!
SEG (silicone edge graphics) fabric graphics and light boxes
Our clients love the flexibility fabric provides. Virtually any image, photo, message or color can be printed on fabric, and the sky is the limit when it comes to size.
Add backlighting, and your indoor graphics will really pop inside a retail space OR in heavy traffic applications like airports and malls. Plus, fabric graphics are lightweight and easy to install, ship, clean and store.
“Etched glass” accents
Using a vinyl film, we can mimic an etched glass effect in glass at a fraction of the cost of the real thing. Easy to install and elegant, faux etched glass can be used in a variety of applications including privacy walls, cube dividers, windows or as a decorative accent in office lobbies and other branded spaces.
Why go 1-D when you can go 2-D or even 3-D? Our in house fabricators can increase the visual impact of your signage with dimension, depth and WOW factor.
While vinyl and fabric are popular, we can print on virtually any substrate – and have – including leather, metals, wood, plastics, Plexiglas and more. You name it – we can print on it.
Whether you want to extend your branding with custom printed flooring or install wayfinding graphics underfoot, we have plenty of floor graphics options available.
Graphics that adhere to any surface or texture
If you need durable floor graphics on an uneven surface (like cement or paving bricks) or a large mural that looks like it was painted directly on a brick wall – products like Asphalt Art® and AlumiGraphics® work great. They take the shape of any surface you adhere them to and can be easily removed at a later date.
Want to learn more about our indoor commercial graphics solutions?
Give us a call at 800-343-2005 to speak with one of our friendly sales consultants. We’d love to learn more about your project! Need outdoor commercial graphics, too? We can help. Check out our recent post on outdoor graphics here.