The Trade Group performed general contractor, design, production and project management roles
Throughout the year, the Pokémon Company holds a series of trading card game (TCG) and video game (VG) tournaments across the world. The tournaments attract international game players of all ages who have competed at a series of tournaments throughout the year. Spectators are invited to watch the tournaments and take part in side events during the multi-day events.
For 2017, the company reached out to The Trade Group to handle general contractor, design and production duties for its North American Pokémon International Championships in Indianapolis, Indiana and Pokémon World Championships in Anaheim, California.
The tournaments involved thousands of players and daily changeovers, as people were continually eliminated from the tournament, right up to the final pairings. Executing events of this magnitude takes experience, attention to detail and the right people in the right places at all times.
Why Pokémon chose The Trade Group
According to Neeshu Hajra, VP of Business Development at The Trade Group, Pokémon entrusted the TTG team to handle the championship events for two key reasons: Reputation and one-stop-shop capabilities.
As he explains, “Our expertise in esports and gaming events is evidenced by the launch of Turner Sports ELeague and DreamHack Austin, as well as independent events like the Riot Games Riftwalk experience. The client chose The Trade Group, because our renown ability to execute high-level gaming tournaments from top to bottom.”
The fact that TTG could handle nearly all aspects of the event with internal resources also appealed to Pokémon. “Every single department at The Trade Group – project management, rental, hardware, graphics, design, fabrication, pre-flight – played a role in these events,” Hajra says.
What Pokémon asked us to do
The Trade Group produced both the Indianapolis and Anaheim events in their entirety. The client chose the venues then tasked TTG to design the space and participate in the site inspections.
General contractor duties
As general contractor, TTG helped facilitate both events from start to finish. Through our internal resources and vast vendor partnerships, we assembled a team of top engineers, designers, project managers, laborers, technology experts, electricians, A/V pros and logistics specialists to ensure the client, game players and spectators enjoyed a seamless, Pokémon-branded experience.
Design, production and installation
TTG handled the design (graphic and structural) and layout of the entire space at both venues, as well as the production and sourcing of all physical assets. During the design and production process, we incorporated official Pokémon artwork per client guidelines into all assets produced.
Literally all signage, down to the pairing and meter boards, as well as scenic exhibitory were produced by TTG. Design highlights included:
- A scene created with Pokémon branded surfboards, real sand dunes in front of the stage and palm trees.
- An automated scene with the sun and clouds that actually moved, enhanced by creative lighting techniques.
Lighting, I.T., A/V and internet services
TTG coordinated and delivered all lighting, electrical and A/V services. In addition we brought our proprietary, outside internet into the hall, which costs significantly less and performs at a higher level than the venues’ house exclusive services. Our team even delivered and maintained the printers in the client’s network operations centers.
Production partner for broadcast agency
The TTG team interfaced with Pokémon’s broadcast partner ESL to set up their space and coordinated all set visuals needed to seamlessly execute their broadcast. We also made sure all camera shots, backgrounds and logos were placed correctly on the set and handled all cabling, electrical and internet services required. Similar services were provided to smaller streaming partners broadcasting from the event.
Opening and Closing Ceremonies
From scripting to sound and lighting effects to videography, TTG planned and produced the opening and closing ceremonies for the Worlds Tournament.
The results? A cost-effective, best-in-class production
According to Hajra, the client was extremely pleased with how The Trade Group managed the events and the time and cost efficiencies we brought to the table. These are all important considerations, since the turnaround time between events is only six to eight weeks.
“Our ability to manage these types of projects internally, from the top down, provides not only the obvious benefit of lower pricing – but also the ancillary benefit of time. This means the client gets extra days back in their schedule to make decisions and consider alternatives, while saving money at the same time,” Hajra explains.
Pokémon really appreciated these value-add capabilities, because they allowed The Trade Group to provide the services needed for a competitve price.
Would you like to learn more about the cost-effective general contractor, design and production services available through The Trade Group? Give us a call at 800-343-2005 to speak with a knowledgeable sales consultant.