As, time marches on, and you may find that you are in need of a new trade show exhibit. Maybe your current exhibit is too small (or too big), you are scheduled for two shows at the same time, you are launching a new event marketing program, or you are expanding on an existing initiative.
Whatever the reason, buying a new exhibit can account for a significant portion of your marketing budget. Fortunately, there is a way to stretch those marketing dollars while still getting to play with shiny, new toys – new to you, anyway: buying a pre-owned exhibit.
Purchasing a pre-owned exhibit can save companies, on average, between 30-40 percent over buying new, which leaves more money available for other marketing efforts, and you don’t need to sacrifice quality to save.
Pre-Owned Trade Show Exhibit – Pros
Cost is probably the number one reason for purchasing a pre-owned display. There are many elements that go into creating a new exhibit, including consultation fees and custom design work, and buying pre-owned lets you avoid these costs.
Your display is extremely important, but so are the promotional items, accessories, and technology that surround and enhance your display. By saving on a pre-owned exhibit, you can put those extra funds toward other important areas of the show.
Buying a pre-owned exhibit does not limit your choices; quite the opposite, in fact. The Trade Group has a large selection of pre-owned exhibits. The vast quantity of choices and hundreds of options means you do not have to spend time conceptualizing because the choices are laid before you.
Sometimes, people equate the term “pre-owned” with “wear and tear”. But with The Trade Group’s high-quality construction materials – lightweight aluminum components – quality is not sacrificed for price. In addition, all pre-owned exhibits are carefully refurbished. If any damaged parts are discovered during inspection, they are immediately repaired or replaced to keep the exhibit’s integrity intact.
Buying a pre-owned exhibit does not mean that you are limited in your custom options. The Trade Group can help you customize your new exhibit to your exact specifications.
More and more companies are placing an emphasis on environmental consciousness. One way to show your commitment to being green is to recycle an existing display. In addition, our aluminum components are composed of 60 percent recycled, 100 percent recyclable aluminum.
Pre-Owned Trade Show Exhibit – Cons
While you can fully customize a pre-owned exhibit, it is a little more difficult to change its shape. Pretty much, the physical layout of the display is what it is. It is possible to add modular components to enhance the design. However, if you are looking for a really unique layout, you may not find what you desire in a pre-owned option. You may want to consider purchasing a customized exhibit.
Custom Built Trade Show Exhibit – Pros
This is your baby, limited only by your imagination. You can have everything you want, built to your exact specifications. You can even pick the materials used to construct it and every little finishing touch – extra storage, enclosed area for private meetings, pop-up rock and roll laser light show – you name it, it can be built for you.
Depending on your marketing goals, it is possible to save money by purchasing a custom exhibit. This would depend on many factors including how long you intend to use the display, how many shows you attend annually, and the trade show return on investment you achieve while using the exhibit. A custom exhibit is an investment, but it can be worth your while if you achieve these metrics.
Custom Built Trade Show Exhibit – Cons
The initial cost of building a custom display is the most expensive option, and, depending on your intentions, may be extremely costly. We guarantee that you’ll be thrilled with the results, but we also won’t deny that you’ll see an impact in your budget.
There is a storage cost associated with ownership. These costs come with some benefits through our Exhibit Management Program, including an inspection of every facet of the exhibit and its assets. If anything needs repair or replacement, you are notified of the issue, and upon approval, we return the asset back to its original quality.
Renting a Trade Show Exhibit – Pros
Low Initial Cost
If you are only participating in a few shows each year, you need to be in two places at once, or need a display for a last-minute event, renting an exhibit can be very cost effective. Renting is also a great way to take a pre-owned exhibit out for a test drive before committing to the purchase.
Just because you are renting an exhibit does not mean that your display will look generic and boring. The Trade Group can customize your rental exhibit with original graphics, finishes of your choice, and accessories, just as we would with an exhibit purchase (not every rental vendor will make this promise).
Because you don’t own the exhibit, you don’t have to pay to store it, so costs like inventory and warehouse handling and monthly storage fees come off your line items. In addition, you don’t have to worry about ongoing costs of ownership like recurring maintenance, refurbishment costs, depreciation and insurance premiums.
Because you are not putting as much into the initial cost of the exhibit, you have additional funds to spend on the flourishes, like graphics and other add-ons, that can attract eyes and visitors to your display.
Renting a Trade Show Exhibit – Cons
Depending on how many shows you attend each year, it can actually be more expensive to rent an exhibit instead of buying it. For example, you build and purchase a $90,000 exhibit and use it for three shows within a year. Now you own that display and can continue to utilize it. Compare that to renting the same type of exhibit for $30,000 per show and exhibiting at the same three shows that year. You’ve paid the same amount, except you don’t get to keep the exhibit.
Because you are selecting from limited offerings, it may be difficult to find a rental that suits your needs. The goal is to find an exhibit house with an extensive rental inventory. Remember that The Trade Group has an abundance of rental inventory and will even create custom rental exhibits
You have many options when it comes to your trade show needs. Custom building and renting are important considerations, but never forget the advantages offed through a pre-owned exhibit. Contact The Trade Group at 800-343-2005 to discover how our design professionals will find the option that’s best for you.