“I pity those poor suckers on the freeway. Gas, brake, honk. Gas, brake, honk. Honk, honk, punch. Gas, gas, gas!” – Homer Simpson
The average American spends approximately 15 hours of each week sitting in their car, much of that in traffic. While, many of those people may feel the same as Mr. Simpson about the experience, others see the potential of a captive audience.
That’s right. One wrapped car amongst all those commuters can really grab some attention. They may even see it as a welcome break from the drudgery of their everyday commute. And unlike any other media, a vehicle wrap can catch eyeballs 24/7, 365 days per year.
In addition, according to the Outdoor Advertising Association of America (OAAA), a single vehicle wrap can generate between 30,000 and 70,000 daily impressions, depending on city and population size. That’s millions of impressions every year – making its cost-per-impression extremely low.
What about the cost compared to the lifetime of the wrap? The estimated lifespan of a vehicle wrap is about seven years (assuming they are made from quality materials and applied with precision), making the actual investment extremely cost effective. As an additional benefit, vehicle wraps can actually protect a car or truck’s finish (again, assuming the preceding parenthetical caveats). When you’re ready to sell, that vehicle is going to shine like new, which is a serious boost for resale.
Plus, it’s a one-time cost. Compare that to other forms of advertising where you can make several payments to produce one ad (for example a TV commercial where you pay to produce it, then air it, then pay again every time it airs).
A vehicle wrap can advertise your company in surprising and fun ways. No one expects to see a wrapped vehicle, yet everyone enjoys it – making it instantly memorable. Nothing else stands out quite like it, especially a boldly colored, full-vehicle wrap.
You need to do something surprising and out-of-the-ordinary in today’s extremely competitive marketplace. A vehicle wrap can reinforce your brand by placing you in front of potential clients day after day after day after day after day after day after day.
For companies that make deliveries or service calls or with fleets of vehicles, a wrap should practically be a given. You’re turning every single vehicle into a mobile billboard that’s reaching every demographic, regardless of income, age, and gender.
Vehicle wraps provide:
- A huge amount of impressions
- Minimal cost
- Long lifespan
- Single cost for multiple uses
- Immediate attention grabber
- Captive – and appreciative – audience
- Essentially a mobile billboard
- Extensive and impressive demographic reach
- Increases identification of fleet vehicles
Whether driving down the road, meandering in traffic, or parked on the street, a vehicle wrap is an amazing way to promote and advertise your business. A colorful or fanciful graphic will capture the attention of every commuter and passerby.
For a vehicle wrap that will rev up your visibility and speed your company to the fast lane, call The Trade Group at 800-343-2005.