The Trade Group launches online educational materials insights for business executives, marketers and communicators
New site offers Webinars, presentations, white papers and online “chat” sessions with trade show experts
CARROLLTON, TEXAS―Feb. 15, 2011―Carrollton, Texas-based The Trade Group is launching a new online knowledge center that shares how companies can advance their trade show displays, exhibitions and related marketing efforts. The online education center provides marketing insights for trade shows, plus related Webinars, white papers and The Trade Secrets blog.
“This online center is part of our commitment to help business executives and their marketing personnel access content that’s practical vs. promotional,” said Chris Stone, president of The Trade Group, an exhibition manufacturing and services company in Carrollton, Texas (approximately 17 miles northwest of downtown Dallas). “No matter the type or size of a company, exhibiting at trade shows can be costly. Every decision maker must make best-informed decisions about their trade show exhibits, and what is required before, during and after the show. Generating sales leads and a real return are paramount. This center provides the knowledge base for smart, precise decisions.”
One customer of The Trade Group is Karndean International, one of the world’s largest manufacturers of luxury vinyl flooring. The company, based in Export, Pa., near Pittsburgh, depends on trade shows as a cornerstone of its annual sales and marketing efforts.
“We exhibit at four large, commercial trade shows every year and go to great lengths to be poised and prepared to make the biggest impression we can,” said Michael Lang, senior marketing manager at Karndean International. “We simply don’t have the time to manage all the details, so we rely on The Trade Group to turnkey everything. Its services, people – and its online knowledge base—make sure we do it all right, from exhibit visuals and messaging to marketing, even set-up and tear down.”
A recent survey by the Trade Show Exhibitors Association shows that trade shows account for one-third of an organization’s overall marketing budget.
The Trade Group’s Knowledge Center includes:
- Webinars, free and available to the public, with the latest being, “Get Moving. Maximizing Your Message with Motion Graphics,” which airs beginning Feb. 17. This 30-minute Webinar is pre-recorded, available online and may be viewed by registering at /motion-graphics-webcast/. Registrants who watch the Webinar, complete an online quiz and answer questions correctly by 5 p.m. Central Standard Time, Feb. 22, will be entered into a drawing for a free Apple iPad. The winner will be announced Feb. 24 via e-mail.
- White Papers, including the latest, “10 Tips to a Successful Trade Show.”
- The Trade Secrets blog, featuring topics such as “Step Up: Using Games to Increase Your Audience”, “It’s Not Just About The Booth” and “Ways to Combine Philanthropy with Your Trade Show Exhibit.” It is available at /blog.
- Videos showing strategic show tips, maximum ROI advice, exhibit designs and more.
About The Trade Group
The Trade Group, based in Carrollton, Texas, is a manufacturer of trade show exhibits and full-service provider of trade show services, including exhibit rentals, accessories and marketing. The company showcases its exhibits and services at a 15, 000 square-foot design center at its headquarters in Carrollton. It also operates offices in Austin, Texas, San Antonio, Texas, with additional offices in Oklahoma City, Okla., Tampa, Fla., and Pittsburgh, Pa. Founded in 1986, this family-owned business is celebrating 25 years of business success as the exhibit provider serving more than 15,000 exhibit managers worldwide. The company has delivered more than 40,000 trade show exhibits since its inception, and serves hundreds of companies nationwide, including Dell, Dr Pepper, Frito Lay, Frost National Bank and Susan G. Komen Foundation, among others. For more information, call 800-343-2005.