TTG Wins for International Wargaming Exhibit
During its 30th annual Exhibit Design Awards, EXHIBITOR Magazine awarded Wargaming Europe SAS and The Trade Group with a Silver International Exhibit Design Award.
Dallas, Texas, June 1, 2016 – Every year, EXHIBITOR seeks out entries for its Exhibit Design Awards to honor “the world’s best trade show exhibit designs.” Following a 2014 Bronze International Exhibit Design Award win for its Gamescom exhibit, Wargaming Europe SAS asked The Trade Group to team up again for the 2015 event in Cologne, Germany.
According to The Trade Group’s VP of Design Mike Graziani, “Gamescom is Europe’s largest trade show for interactive games and entertainment. Attendees look forward to seeing what Wargaming comes up with every year – in the way of gaming and entertainment – so we needed to pull out all of the stops.”
Wargaming is an award-winning, online game developer, known for its popular, flagship game World of Tanks, as well as its later games World of Warplanes and World of Warships.
“At previous Gamescom shows, the Wargaming booths have been very thematic and period correct for the 1940s, World War II era and focused on one specific game. But for 2015, all of the games in the triology would be featured. So, we moved to a more stylized theme for this exhibit, which allowed the client to be less literal and have more latitude in regard to the games that were featured,” Graziani says.
Since the series of games focuses on mid-20th century warfare, The Trade Group’s design team immersed themselves in the era for inspiration.
As Graziani explains, “We did research on different aspects of warfare during WWII and watched movies depicting the era. One of the common images that stood out to us was when there were soldiers huddled over a topographic map, charting their plan of attack.”
Graziani and team took that inspiration and brought it to life in 3-D. For the topographic map on the floor, the team cut trenches in the floor, wherein they ran LED lights, which were covered with frosted acrylic. The internal space also featured curved walls, to reinforce the 3-D feel.
Interactive and experiential elements could be found throughout the exhibit. It was also critical that the entertainment – dancers dressed in period costumes, a drum musical group, game broadcasters and digital content on multiple LED screens – could be seen whether the guest was waiting in line to play a game or standing in front of the main stage.
The team designed the exterior walls of the 79 x 98 ft. exhibit to include alternating layers of hard construction covered with black, tension fabric and colored ribs. The ribs were created from LED lights nestled behind frosted acrylic.
“All of those colored ribs could change colors, under the control of a computer, and we also fed video graphics through the ribs, so the whole place just came to life,” adds Graziani.
The design included multiple points of interest throughout the space. Highlights included four stages, 50 gaming stations, multiple LED screens, live streaming as well as hidden spaces for meetings, storage and A/V operations.
Graziani also credits their European fabricating partner for helping ensure the exhibit was executed on time and on budget.
“While we do all of the exhibit design for international shows here in the U.S., having a reliable fabricating partner overseas is essential. We’ve collaborated with the same fabricator for several years now, which helps ensure the process runs smoothly,” Graziani says.
To learn more about the domestic and international exhibit design services provided by The Trade Group, call 800-343-2005.
About The Trade Group:
The Trade Group is a full-service, award-winning provider of products and services for trade shows, corporate events, retail environments and an endless array of face-to-face experiences. The organization helps clients share their unique stories through a comprehensive suite of solutions that includes: exhibit design and fabrication, graphic design and production, exhibit management, digital applications, video production, exhibit accessories, strategic marketing and more.