DRIVE TRAFFIC, NURTURE QUALIFIED LEADS
Strategic marketing doesn’t begin at your trade show booth, it often starts months before. If you want to get a return on your trade show investment, you need a solid trade show marketing plan. The Trade Group offers strategic marketing services to help your business get noticed before, during and after the show. We can help you:
- Develop targeted mailing lists.
- Craft compelling messages and incentives.
- Design print and digital promos.
- Drive traffic to your booth.
- Stay top-of-mind post-show.
Whether you prefer direct mail, email, social media or all of the above, we can help.
BE MEMORABLE, CLOSE SALES
Stephen Arnold Music initially planned on raffling a Harley-Davidson motorcycle at NAB, but there was no guarantee it would draw buyers and decision makers to their exhibit. They were very appreciative when we devised a measurable marketing strategy that would attract decision makers instead of visitors.
Corn processing mogul, Azteca Milling, LP wanted to meet with at leads at their next show. Azteca’s trade show campaign exceeded both its 50 A-level leads and 10 high-level meeting goals at the show due to the lead generation strategy developed by The Trade Group’s strategic marketing team.