In today’s marketplace brands are investing more of their marketing budgets on executions that engage the senses

Experiential marketing allows brands to build loyalty with their buyers and provide them with an experience that is both memorable and sharable (think social media). In this presentation by Chief Revenue Officer Malcolm Gilvar, you will explore the how and why of experiential marketing and see examples across multiple industries. We will also explore how to bring the “experience” into your trade show program.

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