NEW 10 Tips for a Successful
Trade Show

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Trade Show Exhibits

The Trade Group® is an award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures. Our product line includes a wide range of portable, modular and custom trade show displays as well as rental exhibits. We offer everything from banner stands and table skirts to table tops, pop-ups and The Trade Group’s modular exhibit system, Metalli®. In addition, we have the expertise to execute the entire trade show experience for you through exhibit management, exhibit installation and dismantle, display refurbishment, strategic marketing and lead management services.

We’re more than just an exhibit provider however; we offer services that ensure the success of any trade show event. Pre-show tactics such as email and demand generation campaigns, to booth staff training ensures your attendees are informed and booth staff is ready to engage. At-show activities including interactive video demonstrations, lead capturing software and targeted promotional items allow your attendees to actively participate in the exhibit space. Finally, post-show techniques including follow up campaigns and measurement tools allow you to evaluate your results to better plan and execute future trade shows. Ultimately we strive to create unique trade show experiences that deliver results.

Since our inception in 1986, we have delivered more than 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Our membership within the prestigious Octanorm Service Partner International (OSPI) Network allows us to provide our clients both international trade show support and trade show exhibits that meet our strict standards. Our reputation is built on our dedication to customer service, our passion for creativity and our innovation in the event services industry.

Browse our complete line of trade show displays and services by clicking above. For more information or for a quote, please contact us.

Recent Blog Posts

How to Successfully Launch a Stellar Event Marketing Program
September 5, 2014  |  Posted by: Malcolm Gilvar
event marketing

Face-to-face events offer many benefits to businesses – brand reinforcement, lead gathering, relationship building, sales and more. If your company is new to event marketing – whether it be trade...
read more

5 Ways Guerrilla Graphics Can Grab Attention
September 3, 2014  |  Posted by: admin
guerrilla

Incorporating effective graphic elements into a trade show display can be among the most effective ways to make a booth stand out from the crowd. While these graphic components are often reserved for...
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Is It Time to Breathe New Life Into Your Trade Show Routine? 3 Quick Tips
August 29, 2014  |  Posted by: admin
new life

Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t changed things up...
read more