NEW 10 Tips for a Successful
Trade Show

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Trade Show Exhibits

The Trade Group® is an award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures. Our product line includes a wide range of portable, modular and custom trade show displays as well as rental exhibits. We offer everything from banner stands and table skirts to table tops, pop-ups and The Trade Group’s modular exhibit system, Metalli®. In addition, we have the expertise to execute the entire trade show experience for you through exhibit management, exhibit installation and dismantle, display refurbishment, strategic marketing and lead management services.

We’re more than just an exhibit provider however; we offer services that ensure the success of any trade show event. Pre-show tactics such as email and demand generation campaigns, to booth staff training ensures your attendees are informed and booth staff is ready to engage. At-show activities including interactive video demonstrations, lead capturing software and targeted promotional items allow your attendees to actively participate in the exhibit space. Finally, post-show techniques including follow up campaigns and measurement tools allow you to evaluate your results to better plan and execute future trade shows. Ultimately we strive to create unique trade show experiences that deliver results.

Since our inception in 1986, we have delivered more than 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Our membership within the prestigious Octanorm Service Partner International (OSPI) Network allows us to provide our clients both international trade show support and trade show exhibits that meet our strict standards. Our reputation is built on our dedication to customer service, our passion for creativity and our innovation in the event services industry.

Browse our complete line of trade show displays and services by clicking above. For more information or for a quote, please contact us.

Recent Blog Posts

Forget Me Not: Don’t Lose Mindshare after a Trade Show Ends
November 20, 2014  |  Posted by: admin

Excitement ramps up for trade show marketers in the days and weeks leading up to a big trade show or corporate event. Once the show ends, you can breathe a sigh of relief, then start planning for the...
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How to Train New Booth Staff to Ask Effective Questions That Drive Trade Show ROI
November 18, 2014  |  Posted by: admin

If you manage a trade show or event marketing program, ongoing booth staff training should remain top of mind. One of the key training areas to highlight regularly is the proper approach to asking...
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Your 6 Step Plan to Cultivate and Equip Brand Evangelists to Sing Your Praises
November 14, 2014  |  Posted by: Malcolm Gilvar
Brand Evangelists

Are you leveraging brand evangelists to support your marketing initiatives? You should! Loyal customers and industry leaders who freely tout your company’s solutions can bring credibility to your...
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