NEW 10 Tips for a Successful
Trade Show

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Trade Show Exhibits

The Trade Group® is an award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures. Our product line includes a wide range of portable, modular and custom trade show displays as well as trade group rental exhibits. We offer everything from banner stands and table skirts to table tops, pop-ups and The Trade Group’s modular exhibit system, Metalli®. In addition, we have the expertise to execute the entire trade show experience for you through exhibit management, exhibit installation and dismantle, display refurbishment, strategic marketing and lead management services.

We’re more than just an exhibit provider however; we offer services that ensure the success of any trade show event. Pre-show tactics such as email and demand generation campaigns, to booth staff training ensures your attendees are informed and booth staff is ready to engage. At-show activities including interactive video demonstrations, lead capturing software and targeted promotional items allow your attendees to actively participate in the exhibit space. Finally, post-show techniques including follow up campaigns and measurement tools allow you to evaluate your results to better plan and execute future trade shows. Ultimately we strive to create unique trade show experiences that deliver results.

Since our inception in 1986, we have delivered more than 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Our membership within the prestigious Octanorm Service Partner International (OSPI) Network allows us to provide our clients both international trade show support and trade show exhibits that meet our strict standards. Our reputation is built on our dedication to customer service, our passion for creativity and our innovation in the event services industry.

Browse our complete line of trade show exhibit gallery and services by clicking above. For more information or for a quote, please Contact Us.

Recent Blog Posts

5 Essentials for Any Successful Trade Show Exhibit
August 28, 2015  |  Posted by: Malcolm Gilvar
Sucessful Trade Show Exhibit Essentials

Have you ever wondered if your trade show exhibit has all the right stuff? Whether you’re kicking off the design process for a brand new exhibit or hoping to enhance an existing display, these trade...
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5 Valuable Tips to Generate Leads Instantly with Video Content
August 19, 2015  |  Posted by: Malcolm Gilvar
Untitled-1

Marketers in the past relied on video content more for image and brand building than generating leads. Today, however, more CMOs understand the value of video as a lead generating mechanism. This is...
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CEIR Report: How Exhibitors Measure Trade Show ROI
August 14, 2015  |  Posted by: Malcolm Gilvar
exhibitor

On July 27, 2015, The Center for Exhibition Industry Research (CEIR) revealed the results of a new study that evaluates the outcome of exhibiting and the overall ROI of investing in exhibitions. This...
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