NEW 10 Tips for a Successful
Trade Show

*By downloading this report you will begin
receiving periodic updates from The Trade Group


Trade Show Exhibits

The Trade Group® is an award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures. Our product line includes a wide range of portable, modular and custom trade show displays as well as rental exhibits. We offer everything from banner stands and table skirts to table tops, pop-ups and The Trade Group’s modular exhibit system, Metalli®. In addition, we have the expertise to execute the entire trade show experience for you through exhibit management, exhibit installation and dismantle, display refurbishment, strategic marketing and lead management services.

We’re more than just an exhibit provider however; we offer services that ensure the success of any trade show event. Pre-show tactics such as email and demand generation campaigns, to booth staff training ensures your attendees are informed and booth staff is ready to engage. At-show activities including interactive video demonstrations, lead capturing software and targeted promotional items allow your attendees to actively participate in the exhibit space. Finally, post-show techniques including follow up campaigns and measurement tools allow you to evaluate your results to better plan and execute future trade shows. Ultimately we strive to create unique trade show experiences that deliver results.

Since our inception in 1986, we have delivered more than 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Our membership within the prestigious Octanorm Service Partner International (OSPI) Network allows us to provide our clients both international trade show support and trade show exhibits that meet our strict standards. Our reputation is built on our dedication to customer service, our passion for creativity and our innovation in the event services industry.

Browse our complete line of trade show displays and services by clicking above. For more information or for a quote, please contact us.

Recent Blog Posts

Build the Hype: Nailing Your Pre-show Marketing
February 26, 2015  |  Posted by: admin

Marketing for your marketing? The concept seems as counterintuitive as “cleaning for the maid” or “practicing for the lesson,” but the impact pre-show marketing has on your company’s trade...
read more

Gotta Catch ‘Em All: Successful Event Marketing in the Gaming Industry
February 11, 2015  |  Posted by: admin

Gotta Catch ‘Em All: Successful Event Marketing in the Gaming Industry Effectively garnering the attention of a gaming audience at live events is an art. Having a quality product certainly helps,...
read more

How Event Marketers Can Excel at Efficiency in the New Year
January 14, 2015  |  Posted by: admin

How Event Marketers Can Excel at Efficiency in the New Year Managing a trade show or event marketing program can be overwhelming even for uber-organized event pros. Most will even admit that they...
read more